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001 9781003015826
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006 m o d
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008 230307s2023 enk ob 001 0 eng d
040 _aOCoLC-P
_beng
_cOCoLC-P
020 _a9781000829358
_q(electronic bk.)
020 _a1000829359
_q(electronic bk.)
020 _a9781003015826
_q(electronic bk.)
020 _a1003015824
_q(electronic bk.)
020 _a9781000829273
_q(electronic bk. : PDF)
020 _a1000829278
_q(electronic bk. : PDF)
020 _z9780367859282
020 _z0367859289
020 _z9780367859305
020 _z0367859300
024 7 _a10.4324/9781003015826
_2doi
035 _a(OCoLC)1371279798
035 _a(OCoLC-P)1371279798
050 4 _aHD9999.L852
072 7 _aBUS
_x043000
_2bisacsh
072 7 _aBUS
_x002000
_2bisacsh
072 7 _aBUS
_x043060
_2bisacsh
072 7 _aKJS
_2bicssc
082 0 4 _a658.8
_223/eng/20221125
245 0 0 _aContemporary issues in luxury brand management
_h[electronic resource] /
_cedited by Sylvie Studente and Eleonora Cattaneo.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2023.
300 _a1 online resource.
490 0 _aMastering luxury management
520 _aThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aLuxury goods industry
_xManagement.
650 0 _aBrand name products.
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Advertising & Promotion
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Marketing / Research
_2bisacsh
700 1 _aStudente, Sylvie,
_eeditor.
700 1 _aCattaneo, Eleonora,
_eeditor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003015826
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c5663
_d5663