000 04953cam a2200565Ii 4500
001 9781003007241
003 FlBoTFG
005 20240213122830.0
006 m o d
007 cr cnu---unuuu
008 200831t20212021enka ob 001 0 eng d
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781000193305
_qelectronic book
020 _a1000193306
_qelectronic book
020 _a1000193187
_qelectronic book
020 _a9781000193244
_qMobipocket electronic book
020 _a1000193241
_qMobipocket electronic book
020 _a9781003007241
_qelectronic book
020 _a1003007244
_qelectronic book
020 _a9781000193183
_qelectronic book
020 _z9780367440428
_qhardcover
020 _z0367440423
_qhardcover
024 7 _a10.4324/9781003007241
_2doi
035 _a(OCoLC)1191182679
_z(OCoLC)1193120776
_z(OCoLC)1196192938
035 _a(OCoLC-P)1191182679
050 4 _aG155.B3
_bT68 2021
072 7 _aBUS
_x081000
_2bisacsh
072 7 _aKJC
_2bicssc
082 0 4 _a338.4/791095492
_223
245 0 0 _aTourism marketing in Bangladesh :
_ban introduction /
_cedited by Azizul Hassan.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
264 4 _c©2021
300 _a1 online resource (xx, 340 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRoutledge advances in management and business studies
505 0 _aCover -- Half Title -- Series -- Title -- Copyright -- Contents -- Lists of figures -- Lists of tables -- Lists of contributors -- Introduction -- Part 1 Tourism marketing overview -- 1 Tourism marketing in Bangladesh -- Part 2 Services and products of tourism -- 2 Existing tourism products and service offers in Bangladesh -- 3 Tourism and air transport sustainability in Bangladesh: the role of technology -- 4 Socio-economic impacts of accommodation on tourism development: Bangladesh perspective -- 5 Tourist transportation in Bangladesh -- Part 3 The role of marketing in strategic delivery
505 8 _a6 Strategic analysis of competitiveness of travel and tourism in Bangladesh -- 7 Conceptual analysis on tourism product and service promotion with special reference to Bangladesh -- 8 Promoting tourism in Bangladesh: Policies, issues and challenges -- Part 4 Technology in tourism marketing -- 9 Innovative technology application in tourism marketing -- Part 5 Globalization and tourism marketing -- 10 Globalization effects on tourism marketing in Bangladesh -- Part 6 Tourism marketing: risk perception -- 11 Perceived risks of tourism in Bangladesh
505 8 _aPart 7 Tourism marketing and human resource management -- 12 A conceptual study on human resource compensation practices in Bangladesh -- Part 8 Tourism marketing and capital investment -- 13 Economic contribution of tourism in Bangladesh: capital investment perspective -- 14 The competitive power of capital structure in a tourism destination -- 15 Revenue management in the tourism and hospitality industry with special reference to Bangladesh -- Part 9 Tourism marketing and green products -- 16 Environmental marketing: Tourists' purchase behaviour response on green products
505 8 _aPart 10 Tourism marketing and country image -- 17 The curious case of Bangladesh and Nepal: tourism advertising to transform country image and empower developing countries -- Part 11 Future trends, implications and challenges -- 18 Potentials of tourism products and services in Bangladesh -- Index
520 _aTourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh's tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh's experience and success.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aTourism
_zBangladesh
_xMarketing.
650 0 _aTourism
_zBangladesh.
650 7 _aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
_2bisacsh
700 1 _aHassan, Azizul,
_eeditor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003007241
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c5649
_d5649