000			02863cam a2200505M 4500
001			9780429329647
003			FlBoTFG
005			20240213122829.0
006			m o d
007			cr |n|||||||||
008			221130s2022 xx o 0|| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000828085 _q(electronic bk.)
020			_a1000828085 _q(electronic bk.)
020			_a9780429329647 _q(electronic bk.)
020			_a0429329644 _q(electronic bk.)
020			_a9781000828061 _q(electronic bk. : PDF)
020			_a1000828069 _q(electronic bk. : PDF)
020			_z0367350904
020			_z9780367350901
020			_z9780367350918
020			_z0367350912
024	7		_a10.4324/9780429329647 _2doi
035			_a(OCoLC)1351894284
035			_a(OCoLC-P)1351894284
050		4	_aHF5415.1263
072		7	_aBUS _x101000 _2bisacsh
072		7	_aBUS _x043000 _2bisacsh
072		7	_aBUS _x041000 _2bisacsh
072		7	_aKJS _2bicssc
082	0	4	_a658.8/04 _223/eng/20220926
100	1		_aPhadtare, Milind Trivikram.
245	1	0	_aPROJECT MARKETING _h[electronic resource] : _ba practical approach.
260			_a[S.l.] : _bROUTLEDGE INDIA, _c2022.
300			_a1 online resource
520			_aThis book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aIndustrial marketing _xManagement.
650		0	_aMarketing _xPlanning.
650		7	_aBUSINESS & ECONOMICS / Project Management _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management _2bisacsh
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9780429329647
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c5532 _d5532