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001 9781003293880
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006 m o d
007 cr |n|||||||||
008 220803s2022 xx o 0|| 0 eng d
040 _aOCoLC-P
_beng
_cOCoLC-P
020 _a9781000647495
_q(electronic bk.)
020 _a1000647498
_q(electronic bk.)
020 _a9781003293880
_q(electronic bk.)
020 _a1003293883
_q(electronic bk.)
020 _a9781000647372
_q(electronic bk. : PDF)
020 _a1000647374
_q(electronic bk. : PDF)
020 _z1032277467
020 _z9781032277462
020 _z1032277505
020 _z9781032277509
024 7 _a10.4324/9781003293880
_2doi
035 _a(OCoLC)1337523869
035 _a(OCoLC-P)1337523869
050 4 _aHD59.2
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aBUS
_x071000
_2bisacsh
072 7 _aBUS
_x008000
_2bisacsh
072 7 _aKJSP
_2bicssc
082 0 4 _a659.2
_223/eng/20220317
100 1 _aThomson, Stuart
_c(Public affairs consultant),
_eauthor.
245 1 0 _aREPUTATION IN BUSINESS
_h[electronic resource] :
_blessons for leaders.
260 _a[S.l.] :
_bROUTLEDGE,
_c2022.
300 _a1 online resource
520 _aA compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world. Although leaders increasingly recognise the vital intangible asset that reputation represents, too many do not really understand what reputation is and the steps that should be taken to build it and their corporate value. Given the range of factors depending on the organisation, each aspect of its complex reputational story needs to be unpicked if a reputation is to be built, maintained and protected. This step by-step-guide offers advice on how to develop the strategies needed to do this, provides clear lessons throughout from a range of experts - and distinctively, looks beyond the corporate sector to charities, governments, NGOs and the public sector. Boards, trustees, non-executive directors, senior management, and leaders of all types of organisations need to consider the steps that should be taken to build, maintain and defend their reputation, and that means knowing what their reputation is and the audiences that matter most to them. This book is the roadmap.
588 _aOCLC-licensed vendor bibliographic record.
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Leadership
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Business Ethics
_2bisacsh
650 0 _aCorporate image.
650 0 _aCorporations
_xPublic relations.
650 0 _aOrganizational effectiveness.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003293880
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c5224
_d5224