000			03198cam a2200505Mi 4500
001			9781003271703
003			FlBoTFG
005			20240213122827.0
006			m o d
007			cr |n|||||||||
008			220419s2022 enk ob 001 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000589184 _q(electronic bk.)
020			_a1000589188 _q(electronic bk.)
020			_a9781003271703 _q(electronic bk.)
020			_a1003271707 _q(electronic bk.)
020			_a9781000589245 _q(electronic bk. : EPUB)
020			_a1000589242 _q(electronic bk. : EPUB)
020			_z9781032222363
020			_z1032222360
020			_z9781032222325
020			_z1032222328
024	7		_a10.4324/9781003271703 _2doi
035			_a(OCoLC)1311358740
035			_a(OCoLC-P)1311358740
050		4	_aHD30.28
072		7	_aBUS _x063000 _2bisacsh
072		7	_aBUS _x020000 _2bisacsh
072		7	_aBUS _x043000 _2bisacsh
072		7	_aKJC _2bicssc
082	0	4	_a658.4/012 _223/eng/20220106
100	1		_aHolt, Kevin _c(Strategic planner), _eauthor.
245	1	0	_aDifferentiation strategy _h[electronic resource] : _bwinning customers by being different / _cKevin Holt.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2022.
300			_a1 online resource
520			_aThis comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aStrategic planning.
650		0	_aBusiness planning.
650		7	_aBUSINESS & ECONOMICS / Strategic Planning _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Development / Business Development _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003271703
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c5185 _d5185