000			03417cam a2200553Mi 4500
001			9781003239734
003			FlBoTFG
005			20240213122827.0
006			m o d
007			cr |n|||||||||
008			230208s2023 enk ob 001 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000853445 _q(electronic bk.)
020			_a1000853446 _q(electronic bk.)
020			_a9781003239734 _q(electronic bk.)
020			_a1003239730 _q(electronic bk.)
020			_a9781000853469 _q(electronic bk. : EPUB)
020			_a1000853462 _q(electronic bk. : EPUB)
020			_z9781032145181
020			_z1032145188
020			_z9781032145198
020			_z1032145196
024	7		_a10.4324/9781003239734 _2doi
035			_a(OCoLC)1367917594
035			_a(OCoLC-P)1367917594
050		4	_aGV716
072		7	_aSPO _x068000 _2bisacsh
072		7	_aSPO _x066000 _2bisacsh
072		7	_aMED _x036000 _2bisacsh
072		7	_aWS _2bicssc
082	0	4	_a796.06/98 _223/eng/20230213
100	1		_aIreland, Robin, _eauthor.
245	1	0	_aSport, sponsorship and public health _h[electronic resource] / _cRobin Ireland.
264		1	_aAbingdon, Oxon ; _aNew York, N.Y. : _bRoutledge, _c2023.
300			_a1 online resource.
490	0		_aRoutledge research in physical activity and health
520			_aThis book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League - one of the world's most successful sporting properties - before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.
588			_aOCLC-licensed vendor bibliographic record.
650		7	_aSPORTS & RECREATION / Sociology of Sports _2bisacsh
650		7	_aMEDICAL / Health Policy _2bisacsh
650		0	_aSports sponsorship _xMoral and ethical aspects.
650		0	_aCorporate sponsorship _xMoral and ethical aspects.
650		0	_aPublic health.
650		0	_aSports and globalization _xEconomic aspects.
650		0	_aSoccer _xEconomic aspects _zGreat Britain.
610	2	0	_aF.A. Premier League.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003239734
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c5120 _d5120