000			03013cam a2200529Mi 4500
001			9781003230786
003			FlBoTFG
005			20240213122826.0
006			m o d
007			cr |n|||||||||
008			220424s2022 nyu ob 001 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000586619 _q(electronic bk.)
020			_a1000586618 _q(electronic bk.)
020			_a9781003230786 _q(electronic bk.)
020			_a1003230784 _q(electronic bk.)
020			_a9781000586640 _q(electronic bk. : EPUB)
020			_a1000586642 _q(electronic bk. : EPUB)
020			_z9781032137803
020			_z1032137800
020			_z9781032137797
020			_z1032137797
024	7		_a10.4324/9781003230786 _2doi
035			_a(OCoLC)1312241276
035			_a(OCoLC-P)1312241276
050		4	_aHD53
072		7	_aBUS _x043000 _2bisacsh
072		7	_aDES _x007030 _2bisacsh
072		7	_aBUS _x097000 _2bisacsh
072		7	_aKJS _2bicssc
082	0	4	_a650.1 _223
100	1		_aLanda, Robin, _eauthor.
245	1	0	_aStrategic creativity _h[electronic resource] : _ba business field guide to advertising, branding, and design / _cRobin Landa.
264		1	_aNew York, NY : _bRoutledge, _c2022.
300			_a1 online resource
520			_aThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aCreative ability in business.
650		0	_aCommercial art.
650		0	_aBranding (Marketing)
650		0	_aAdvertising.
650		0	_aCommunication in marketing.
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Workplace Culture _2bisacsh
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003230786
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c5119 _d5119