000			03772cam a22005298i 4500
001			9781003184638
003			FlBoTFG
005			20240213122826.0
006			m o d
007			cr |||||||||||
008			221013s2023 enk ob 001 0 eng
040			_aOCoLC-P _beng _erda _cOCoLC-P
020			_a9781003184638 _q(ebook)
020			_a1003184634
020			_a9781000848892 _q(electronic bk. : EPUB)
020			_a1000848892 _q(electronic bk. : EPUB)
020			_a9781000848878 _q(electronic bk. : PDF)
020			_a1000848876 _q(electronic bk. : PDF)
020			_z9781032026862 _q(hardback)
020			_z9781032026879 _q(paperback)
024	7		_a10.4324/9781003184638 _2doi
035			_a(OCoLC)1347699727
035			_a(OCoLC-P)1347699727
050	0	0	_aHC79.H53
072		7	_aBUS _x098000 _2bisacsh
072		7	_aBUS _x103000 _2bisacsh
072		7	_aBUS _x108000 _2bisacsh
072		7	_aKJMV6 _2bicssc
082	0	0	_a658.8 _223/eng/20221013
245	0	0	_aTechnology brands in the digital economy / _cedited by Wioleta Kucharska and Ewa Lechma.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2023.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aRoutledge studies in innovation, organizations and technology
520			_a"This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factor of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the product of digital technologies, while on the other enforce global visibility of high-tech brands. The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence the networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input and output of technology-driven economies. Technology Brands in the Digital Economy is written for scholars and researchers from a wide variety of disciplines but especially for those addressing issues of brands and economic development and growth, social development and the role of technological progress in broadly defined socio-economic progress. It will also be an invaluable source of knowledge for graduate and postgraduate students in a variety of areas such as economic and social development, information and technology, worldwide studies, social policy, or comparative economics"-- _cProvided by publisher.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aHigh technology industries _xMarketing.
650		0	_aBrand name products.
650		0	_aInformation technology _xEconomic aspects.
650		7	_aBUSINESS & ECONOMICS / Knowledge Capital _2bisacsh
700	1		_aKucharska, Wioleta, _d1977- _eeditor.
700	1		_aLechma, Ewa, _eeditor.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003184638
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c4983 _d4983