000 03434cam a22005298i 4500
001 9781003015321
003 FlBoTFG
005 20240213122823.0
006 m o d
007 cr |||||||||||
008 210526s2022 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003015321
_q(ebook)
020 _a1003015328
020 _a9781000472486
_q(electronic bk. : EPUB)
020 _a1000472485
_q(electronic bk. : EPUB)
020 _a9781000472455
_q(electronic bk. : PDF)
020 _a1000472450
_q(electronic bk. : PDF)
020 _z9780367858346
_q(hardback)
020 _z9780367858377
_q(paperback)
035 _a(OCoLC)1253439143
035 _a(OCoLC-P)1253439143
050 0 0 _aHD9999.L852
072 7 _aBUS
_x063000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x043000
_2bisacsh
072 7 _aKJC
_2bicssc
082 0 0 _a338.4/7
_223
100 1 _aPlanelles, David Millán,
_d1976-
_eauthor.
245 1 0 _aStrategic luxury management :
_bvalue creation and creativity for competitive advantage /
_cDavid Millán Planelles.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2022.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aMastering luxury management
520 _a"Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centred on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aLuxury goods industry
_xManagement.
650 0 _aLuxuries.
650 0 _aStrategic planning.
650 7 _aBUSINESS & ECONOMICS / Strategic Planning
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003015321
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c4653
_d4653