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001 9780429465604
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006 m o d
007 cr |||||||||||
008 200313s2021 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429465604
_q(ebook)
020 _a0429465602
_q(ebook)
020 _a9780429879128
_q(electronic bk. : EPUB)
020 _a0429879121
_q(electronic bk. : EPUB)
020 _a9780429879111
_q(electronic bk. : Mobipocket)
020 _a0429879113
_q(electronic bk. : Mobipocket)
020 _a9780429879135
_q(electronic bk. : PDF)
020 _a042987913X
_q(electronic bk. : PDF)
020 _z9781138610781
_q(hardback)
020 _z9781138610804
_q(paperback)
035 _a(OCoLC)1145085378
035 _a(OCoLC-P)1145085378
050 0 0 _aHF5415
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x008000
_2bisacsh
072 7 _aBUS
_x018000
_2bisacsh
072 7 _aKJS
_2bicssc
082 0 0 _a174/.4
_223
100 1 _aAlessandri, Alice,
_d1970-
_eauthor.
245 1 0 _aEngaging the heart in business :
_ba revolutionary market approach based on love /
_cAlice Alessandri and Alberto Aleo.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
490 1 _aGiving voice to values
520 _a"In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (Business Expert Press, 2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors' many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aMarketing
_xMoral and ethical aspects.
650 0 _aCustomer relations.
650 0 _aOrganizational behavior.
650 0 _aValues.
650 0 _aBusiness ethics.
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Business Ethics
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Customer Service
_2bisacsh
700 1 _aAleo, Alberto,
_d1972-
_eauthor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429465604
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c4609
_d4609