000			03105cam a2200433M 4500
001			9780367823764
003			FlBoTFG
005			20240213122822.0
006			m o d
007			cr |n|||||||||
008			210702s2021 xx o 0|| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000430479 _q(electronic bk.)
020			_a1000430472 _q(electronic bk.)
020			_a9780367823764 _q(electronic bk.)
020			_a0367823764 _q(electronic bk.)
020			_a9781000430370 _q(electronic bk. : PDF)
020			_a1000430375 _q(electronic bk. : PDF)
020			_z0367423545
020			_z9780367423544
035			_a(OCoLC)1258671112
035			_a(OCoLC-P)1258671112
050		4	_aG155.P16
072		7	_aBUS _x081000 _2bisacsh
072		7	_aJHBS _2bicssc
082	0	4	_a910.688 _223
245	0	0	_aPLACE EVENT MARKETING IN THE ASIA PACIFIC REGION _h[electronic resource] : _bbranding and promotion in.
260			_a[S.l.] : _bROUTLEDGE, _c2021.
300			_a1 online resource
520			_aThis book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region's soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aPlace marketing _zPacific Area.
650		0	_aSpecial events _xMarketing.
650		0	_aEconomic development _zPacific Area.
650		7	_aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism _2bisacsh
700	1		_aCudny, Waldemar.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9780367823764
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c4412 _d4412