000 | 00639nam a22002057a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20250530153557.0 | ||
008 | 250505b |||||||| |||| 00| 0 eng d | ||
020 | _a9781259026850 | ||
040 |
_bEng _cNLU |
||
082 |
_223rd Ed. _a659.1 _bBEL |
||
100 | _aBelch, George E. | ||
245 |
_aAdvertising and Promotion: _bAn Integrated Marketing Communications Perspective/ _cBy George E. Belch et. al. |
||
250 | _a9th Ed. | ||
260 |
_aChennai: _bMcGraw Hill Education (India) Pvt. Ltd. _c2018. |
||
300 |
_axliii, 1016p;, _c23cm. |
||
700 | _aBelch, Micheal A. | ||
700 | _aPurani, Keyoor. | ||
942 |
_2ddc _cBK _e9th Ed. _n0 |
||
999 |
_c14208 _d14208 |