| 000 | 00640nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250516103904.0 | ||
| 008 | 250506b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789354600807 | ||
| 040 |
_bEng _cNLU |
||
| 082 |
_223rd Ed. _a659.113 _bBLE |
||
| 100 | _aBlech, George E. | ||
| 245 |
_aAdvertising and Promotion: _bAn Integrated Marketing Communications Perspective/ _cBy George E Blech et. al. |
||
| 250 | _a12th Ed. | ||
| 260 |
_aChennai: _bMcGraw Hill Education (India) Pvt. Ltd. _c2022. |
||
| 300 |
_axxxi, 712p;, _c25cm. |
||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor. | ||
| 942 |
_2ddc _cBK _e12th Ed. _n0 |
||
| 999 |
_c14116 _d14116 |
||