000			07099cam a2200805 a 4500
001			on1243543021
003			OCoLC
005			20240523125543.0
006			m o d
007			cr un|---aucuu
008			210327s2021 enk ob 001 0 eng d
040			_aEBLCP _beng _epn _cEBLCP _dDG1 _dOCLCO _dUKAHL _dSFB _dOCLCO _dUKMGB _dOCLCQ _dOCLCO _dN$T _dOCLCQ _dUPM _dOCLCQ _dWSU _dOCLCO
015			_aGBC237735 _2bnb
016	7		_a020148976 _2Uk
020			_a9781119817895 _q(electronic bk. ; _qoBook)
020			_a1119817897 _q(electronic bk. ; _qoBook)
020			_a9781119817871 _q(PDF)
020			_a1119817870 _q(PDF)
020			_a1119817889 _q(epub)
020			_a9781119817888 _q(electronic bk.)
020			_z9781786306340 _q(hardcover)
020			_z1786306344 _q(hardcover)
029	1		_aAU@ _b000069136567
029	1		_aUKMGB _b020148976
035			_a(OCoLC)1243543021
037			_a9781119817888 _bWiley
050		4	_aHG4751
072		7	_aBUS _x048000 _2bisacsh
072		7	_aBUS _x111000 _2bisacsh
082	0	4	_a658.15/224 _223
049			_aMAIN
100	1		_aGoglin, Christian, _eauthor.
245	1	0	_aEmotions and values in equity crowdfunding investment choices. _n2, _pModeling and empirical study / _cChristian Goglin.
246	3	0	_aModeling and empirical study
264		1	_aLondon : _bISTE, Ltd. ; _aHoboken, NJ : _bWiley, _c2021.
300			_a1 online resource (369 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aInnovation, entrepreneurship and management series
588	0		_aPrint version record.
505	0		_aCover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Introduction -- 1 Modeling: The Explanatory Model and the Individual Predictive Model -- 1.1. Preliminary assumptions -- 1.1.1. Nature of uncertainty -- 1.1.2. Consequentialism -- 1.1.3. Rationality of the equity crowdfunding investor: a triptych of rationality -- 1.2. Explanatory model -- 1.2.1. Choice of model variables by the combined hypothetico deductive and inductive/abductive approach -- 1.2.2. Confirmatory study of the variables of the model on qualitative material
505	8		_a1.2.3. Operationalization: development of the measurement model, choice, adaptation of scales and return to data -- 1.2.4. Other hypotheses of the model -- 1.2.5. Reading grids for the explanatory model -- 1.2.6. Conclusion -- 1.3. Individual predictive model -- 1.3.1. Presentation -- 1.3.2. Affective matching theory -- 1.3.3. Theoretical foundations -- 1.3.4. Definitions and operationalization -- 1.3.5. Concluding remarks -- 1.4. Conclusion -- 2 Experimentation -- 2.1. Experimental protocol -- 2.1.1. Rationale and objectives -- 2.1.2. Constitution, sample size and recruitment procedure
505	8		_a2.1.3. Experimental protocol -- 2.1.4. Experimental design -- 2.1.5. Conclusion -- 2.2. Carrying out the experimental procedure -- 2.2.1. Conducting the experimental procedure -- 2.2.2. Conclusion -- 2.3. Validity and handling of biases -- 2.3.1. Validity -- 2.3.2. Handling biases -- 2.3.3. Concluding remarks -- 2.4. Conclusion -- 3 Hypotheses Testing, Results and Discussion -- 3.1. Data prerequisites and the PLS approach -- 3.1.1. Statistical data of the sample -- 3.1.2. PLS-SEM -- 3.1.3. Corrective reprocessing, transformation and adding control variables to the data file -- 3.1.4. Sample size
505	8		_a3.1.5. Data review: completeness and data quality -- 3.1.6. Indicator measurement scales: symmetry and equidistance -- 3.2. Preliminary validity of the measurement model -- 3.2.1. Review of the measurement model -- 3.2.2. Single-indicator variables -- 3.2.3. Reflective variables -- 3.2.4. Formative variables -- 3.2.5. Conclusion -- 3.3. Estimation of the explanatory model by structural equations -- 3.3.1. PLS-SEM approach -- 3.3.2. Revision of the structural model -- 3.3.3. Structural model -- 3.3.4. Mediators -- 3.3.5. Invariance and moderators -- 3.3.6. Control variables -- 3.3.7. Conclusion
505	8		_a3.4. Experimental design -- 3.4.1. Impact of the Quality of the Business Plan on the Perceived Signal Quality -- 3.4.2. Effect of the business plan on the parameters estimated by multigroup analysis -- 3.4.3. Conclusion -- 3.5. Results of the individual predictive model -- 3.5.1. Reminder of the model -- 3.5.2. Results of the individual predictive model -- 3.5.3. Conclusion -- 3.6. Conclusion -- Conclusion -- References -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management -- EULA
504			_aIncludes bibliographical references and index.
520			_aEquity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of 'emotional matching', which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.
590			_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks
650		0	_aCapital investments _xDecision making.
650		0	_aCrowd funding.
650		0	_aNew business enterprises _xFinance.
650		0	_aCrowd funding _xPsychological aspects.
650		0	_aElectronic books.
650		6	_aInvestissements de capitaux _xPrise de d�ecision.
650		6	_aFinancement participatif.
650		6	_aFinancement participatif _xAspect psychologique.
650		6	_aLivres num�eriques.
650		7	_ae-books. _2aat
650		7	_aCapital investments _xDecision making _2fast
650		7	_aCrowd funding _2fast
650		7	_aNew business enterprises _xFinance _2fast
776	0	8	_iPrint version: _aGoglin, Christian. _tEmotions and Values in Equity Crowdfunding Investment Choices 2. _dNewark : John Wiley & Sons, Incorporated, �2021 _z9781786306340
830		0	_aInnovation, entrepreneurship and management series.
856	4	0	_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119817895
938			_aAskews and Holts Library Services _bASKH _nAH38415500
938			_aProQuest Ebook Central _bEBLB _nEBL6522997
938			_aEBSCOhost _bEBSC _n2892694
994			_a92 _bINLUM
999			_c12784 _d12784