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003 OCoLC
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006 m o d
007 cr |||||||||||
008 191017s2019 enka ob 001 0 eng d
040 _aDG1
_beng
_erda
_epn
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_dOCLCQ
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015 _aGBB9H7556
_2bnb
016 7 _a019591141
_2Uk
020 _a9781119671374
_q(electronic book)
020 _a111967137X
_q(electronic book)
020 _a1119671280
_q(electronic book ;
_qePub)
020 _a9781119671350
_q(electronic book ;
_qpdf)
020 _a1119671353
_q(electronic book ;
_qpdf)
020 _a9781119671282
_q(electronic bk.)
020 _z9781786304629
_q(hardcover)
020 _z1786304627
_q(hardcover)
024 7 _a10.1002/9781119671374
_2doi
029 1 _aAU@
_b000066196847
029 1 _aUKMGB
_b019591141
029 1 _aAU@
_b000072392360
035 _a(OCoLC)1123216872
037 _a9781119671282
_bWiley
050 4 _aHF5415.2
082 0 4 _a658.8/3
_223
049 _aMAIN
100 1 _aFrikha, Azza,
_eauthor.
245 1 0 _aMeasurement in marketing :
_boperationalization of latent constructs /
_cAzza Frikha.
264 1 _aLondon, UK :
_bISTE, Ltd. ;
_aHoboken, NJ :
_bJohn Wiley & Sons, Inc.,
_c2019.
264 4 _c�2019
300 _a1 online resource (xviii, 220, G11 pages) :
_bcolor illustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aInnovation, entrepreneurship and management
504 _aIncludes bibliographical references and index.
505 0 _aCharacteristics and main types of measurement -- Standardizing or constructing a measurement scale -- Conception of a measurement scale -- Construction of a measurement scale -- Design of a measurement scale -- Quantitative purification of a reflective scale -- Validity of a measurement scale -- Conclusion -- Glossary.
520 _aScientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.
588 0 _aOnline resource; title from electronic title page (Wiley Online Library, viewed March 4, 2020).
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aMarketing research.
650 6 _aMarketing
_xRecherche.
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aMarketing research
_2fast
758 _ihas work:
_aMeasurement in marketing (Text)
_1https://id.oclc.org/worldcat/entity/E39PCH46qw4Qhg4rtYmgGQ4XV3
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aFrikha, Azza.
_tMeasurement in marketing.
_dLondon, UK : ISTE, Ltd ; Hoboken, NJ : Wiley, 2019
_z1786304627
_w(OCoLC)1117452584
830 0 _aInnovation, entrepreneurship and management series.
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374
938 _aAskews and Holts Library Services
_bASKH
_nAH36662457
938 _aEBSCOhost
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938 _aRecorded Books, LLC
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938 _aYBP Library Services
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938 _aYBP Library Services
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