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_a658.8/12 _223 |
| 049 | _aMAIN | ||
| 245 | 0 | 0 |
_aAugmented customer strategy : _bCRM in the digital age / _cedited by Gilles N'Goala, Virginie Pez-P�erard, Isabelle Prim-Allaz. |
| 264 | 1 |
_aLondon, UK : _bISTE, Ltd. ; _aHoboken, NJ : _bJohn Wiley & Sons, Inc., _c2019. |
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| 300 |
_a1 online resource (xx, 295 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aInnovation, entrepreneurship and management series | |
| 505 | 0 | _aCustomer Strategies in the Face of New Technological, Social and Environmental Challenges / Gilles N'Goala -- Brand Practices Faced with Augmented Consumers / Nathalie Fleck, Laure Ambroise -- The Augmented Customer Relationship: the Increasing Importance of the Customer's Role / Sylvie Llosa, Lionel Nicod --Innovation Augmented by the Customer: From Ideation to Diffusion / Thomas Ruspil, Cyrielle Vellera, Andreas Munzel -- The Customer's Voice: Toward New Listening Tools / Andreas Munzel, Jessie Pallud, Daria Plotkina -- Redesigning the Customer's Role in a Connected World / Pauline Folcher, Sarah Mussol, Gilles N'goala -- The Augmented Customer Experience: Between Humanity and Robotization? / R�egine Vanheems -- Designing Your Customer Experience / Florence Jacob -- Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives? / Eric Julienne, Maud Damperat, Romain Franck -- Engaging Reciprocity from the Complainant Customer in the Digital Age / Fran�coise Simon -- The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era / Mathieu Lajante -- Data Marketing for Customer Intimacy / Gr�egoire Bothorel, Virginie Pez-P�erard -- The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices / Caroline Lancelot-Miltgen, A�ida Mimouni Chaabane, Virginie Pez-P�erard -- The Legal Basis for a Data Economy Based on Trust / Isabelle Landreau -- Information Systems Security: Challenges, Vulnerabilities and Tools / Philippe Cohard -- Organizing the Augmented Customer Relationship / Isabelle Prim-Allaz, Pierre Volle. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record. | |
| 588 | 0 | _aOnline resource; title from PDF title page (John Wiley, viewed April 30, 2019). | |
| 520 |
_aReflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. -- _cEdited summary from book. |
||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 |
_aCustomer relations _xManagement. |
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| 650 | 0 |
_aCustomer relations _xManagement _xData processing. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
|
| 650 | 7 |
_aCustomer relations _xManagement _2fast |
|
| 650 | 7 |
_aCustomer relations _xManagement _xData processing _2fast |
|
| 700 | 1 |
_aN'Goala, Gilles, _eeditor. |
|
| 700 | 1 |
_aPez-P�erard, Virginie, _eeditor. |
|
| 700 | 1 |
_aPrim-Allaz, Isabelle, _eeditor. |
|
| 758 |
_ihas work: _aAugmented customer strategy (Text) _1https://id.oclc.org/worldcat/entity/E39PCGj3pfmVXQXfG4dXqqFkDq _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _tAugmented customer strategy. _dLondon, UK : ISTE, Ltd. ; Hoboken, NJ : John Wiley & Sons, Inc., 2019 _z1786303728 _z9781786303721 _w(OCoLC)1090891491 |
| 830 | 0 | _aInnovation, entrepreneurship and management series. | |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119618324 |
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