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007 cr |n|||||||||
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020 _a1119238846
_q(electronic bk.)
020 _a9781119238843
_q(electronic bk.)
020 _a9781119238881
_q(electronic bk.)
020 _a1119238889
_q(electronic bk.)
020 _z1119181119
020 _z1119181380
029 1 _aAU@
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029 1 _aCHNEW
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029 1 _aCHVBK
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029 1 _aDEBSZ
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035 _a(OCoLC)933443004
037 _a881790
_bMIL
050 4 _aH62
082 0 4 _a001.4/2
_223
049 _aMAIN
100 1 _aSchmarzo, Bill.
245 1 0 _aBig data MBA :
_bdriving business strategies with data sciences /
_cBill Schmarzo.
260 _aIndianapolis, IN :
_bWiley,
_c2015, �2016.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
588 0 _aPrint version record.
505 0 _aCover -- Title Page -- Copyright -- Contents -- Part I Business Potential of Big Data -- Chapter 1 The Big Data Business Mandate -- Big Data MBA Introduction -- Focus Big Data on Driving Competitive Differentiation -- Leveraging Technology to Power Competitive Differentiation -- History Lesson on Economic-Driven Business Transformation -- Critical Importance of "Thinking Differently" -- Don't Think Big Data Technology, Think Business Transformation -- Don't Think Business Intelligence, Think Data Science -- Don't Think Data Warehouse, Think Data Lake -- Don't Think "What Happened," Think "What Will Happen" -- Don't Think HIPPO, Think Collaboration -- Summary -- Homework Assignment -- Chapter 2 Big Data Business Model Maturity Index -- Introducing the Big Data Business Model Maturity Index -- Phase 1: Business Monitoring -- Phase 2: Business Insights -- Phase 3: Business Optimization -- Phase 4: Data Monetization -- Phase 5: Business Metamorphosis -- Big Data Business Model Maturity Index Lessons Learned -- Lesson 1: Focus Initial Big Data Efforts Internally -- Lesson 2: Leverage Insights to Create New Monetization Opportunities -- Lesson 3: Preparing for Organizational Transformation -- Summary -- Homework Assignment -- Chapter 3 The Big Data Strategy Document -- Establishing Common Business Terminology -- Introducing the Big Data Strategy Document -- Identifying the Organization's Key Business Initiatives -- What's Important to Chipotle? -- Identify Key Business Entities and Key Decisions -- Identify Financial Drivers (Use Cases) -- Identify and Prioritize Data Sources -- Introducing the Prioritization Matrix -- Using the Big Data Strategy Document to Win the World Series -- Summary -- Homework Assignment -- Chapter 4 The Importance of the User Experience -- The Unintelligent User Experience -- Capture the Key Decisions.
505 8 _aSupport the User Decisions -- Consumer Case Study: Improve Customer Engagement -- Business Case Study: Enable Frontline Employees -- Store Manager Dashboard -- Sample Use Case: Competitive Analysis -- Additional Use Cases -- B2B Case Study: Make the Channel More Effective -- The Advisors Are Your Partners-Make Them Successful -- Financial Advisor Case Study -- Informational Sections of Financial Advisor Dashboard -- Recommendations Section of Financial Advisor Dashboard -- Summary -- Homework Assignment -- Part II Data Science -- Chapter 5 Differences Between Business Intelligence and Data Science -- What Is Data Science? -- BI Versus Data Science: The Questions Are Different -- BI Questions -- Data Science Questions -- The Analyst Characteristics Are Different -- The Analytic Approaches Are Different -- Business Intelligence Analyst Engagement Process -- The Data Scientist Engagement Process -- The Data Models Are Different -- Data Modeling for BI -- Data Modeling for Data Science -- The View of the Business Is Different -- Summary -- Homework Assignment -- Chapter 6 Data Science 101 -- Data Science Case Study Setup -- Fundamental Exploratory Analytics -- Trend Analysis -- Boxplots -- Geographical (Spatial) Analysis -- Pairs Plot -- Time Series Decomposition -- Analytic Algorithms and Models -- Cluster Analysis -- Normal Curve Equivalent (NCE) Analysis -- Association Analysis -- Graph Analysis -- Text Mining -- Sentiment Analysis -- Traverse Pattern Analysis -- Decision Tree Classifier Analysis -- Cohorts Analysis -- Summary -- Homework Assignment -- Chapter 7 The Data Lake -- Introduction to the Data Lake -- Characteristics of a Business-Ready Data Lake -- Using the Data Lake to Cross the Analytics Chasm -- Modernize Your Data and Analytics Environment -- Action #1: Create a Hadoop-Based Data Lake -- Action #2: Introduce the Analytics Sandbox.
505 8 _aAction #3: Off-Load ETL Processes from Data Warehouses -- Analytics Hub and Spoke Analytics Architecture -- Early Learnings -- Lesson #1: The Name Is Not Important -- Lesson #2: It's Data Lake, Not Data Lakes -- Lesson #3: Data Governance Is a Life Cycle, Not a Project -- Lesson #4: Data Lake Sits Before Your Data Warehouse, Not After It -- What Does the Future Hold? -- Summary -- Homework Assignment -- Part III Data Science for Business Stakeholders -- Chapter 8 Thinking Like a Data Scientist -- The Process of Thinking Like a Data Scientist -- Step 1: Identify Key Business Initiative -- Step 2: Develop Business Stakeholder Personas -- Step 3: Identify Strategic Nouns -- Step 4: Capture Business Decisions -- Step 5: Brainstorm Business Questions -- Step 8: Putting Analytics into Action -- Summary -- Homework Assignment -- Chapter 9 "By" Analysis Technique -- "By" Analysis Introduction -- "By" Analysis Exercise -- Foot Locker Use Case "By" Analysis -- Summary -- Homework Assignment -- Chapter 10 Score Development Technique -- Definition of a Score -- FICO Score Example -- Other Industry Score Examples -- LeBron James Exercise Continued -- Foot Locker Example Continued -- Summary -- Homework Assignment -- Chapter 11 Monetization Exercise -- Fitness Tracker Monetization Example -- Step 1: Understand Product Usage -- Step 2: Develop Stakeholder Personas -- Step 3: Brainstorm Potential Recommendations -- Step 4: Identify Supporting Data Sources -- Step 5: Prioritize Monetization Opportunities -- Step 6: Develop Monetization Plan -- Summary -- Homework Assignment -- Chapter 12 Metamorphosis Exercise -- Business Metamorphosis Review -- Business Metamorphosis Exercise -- Articulate the Business Metamorphosis Vision -- Understand Your Customers -- Articulate Value Propositions -- Define Data and Analytic Requirements -- Business Metamorphosis in Health Care.
520 _aHomework Assignment -- Part IV Building Cross-Organizational Support -- Chapter 13 Power of Envisioning -- Envisioning: Fueling Creative Thinking -- Big Data Vision Workshop Process -- Pre-engagement Research -- Business Stakeholder Interviews -- Explore with Data Science -- Workshop -- Setting Up the Workshop -- The Prioritization Matrix -- Summary -- Homework Assignment -- Chapter 14 Organizational Ramifications -- Chief Data Monetization Officer -- CDMO Responsibilities -- CDMO Organization -- Analytics Center of Excellence -- CDMO Leadership -- Privacy, Trust, and Decision Governance -- Privacy Issues = Trust Issues -- Decision Governance -- Unleashing Organizational Creativity -- Summary -- Homework Assignment -- Chapter 15 Stories -- Customer and Employee Analytics -- Product and Device Analytics -- Network and Operational Analytics -- Characteristics of a Good Business Story -- Summary -- Homework Assignment -- Index -- EULA.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aQuantitative research.
650 0 _aManagement information systems.
650 0 _aBig data.
650 6 _aRecherche quantitative.
650 6 _aSyst�emes d'information de gestion.
650 6 _aDonn�ees volumineuses.
650 7 _aBig data
_2fast
650 7 _aManagement information systems
_2fast
650 7 _aQuantitative research
_2fast
758 _ihas work:
_aBig data MBA (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFYDVhRCrpqCJmfTDTrrMP
_4https://id.oclc.org/worldcat/ontology/hasWork
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119238881
938 _aProQuest MyiLibrary Digital eBook Collection
_bIDEB
_ncis33418058
994 _a92
_bINLUM
999 _c12314
_d12314