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082 0 0 _a303.48/4
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049 _aMAIN
100 1 _aFeldmann, Derrick,
_d1978-
245 1 0 _aSocial movements for good: how companies and causes create viral change /
_cDerrick Feldmann.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons,
_c2016.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement's success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue"--
_cProvided by publisher
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record and CIP data provided by publisher.
505 8 _aPreface Acknowledgements About the Author Chapter One The Movement for Good Social Movements -- The Power of the People Chapter Two Empathy The Why Behind Social Movement Participation Viewpoint -- Social Movement Builder James Coan, University of Virginia Chapter Three From Belong to Owning a Movement How People Engage With Movements Today Viewpoint -- Social Movement Builder Adam Braun, Pencils of Promise Chapter Four Creating a Narrative to Believe In Social Movement Messaging Viewpoint -- Social Movement Builder Azita Ardanaki, Love Social Chapter Five Letting My Passion Be Heard Through a Sign Social Movement Symbolism Viewpoint -- Social Movement Builder Jay Coen Gilbert, B Lab and B Corporation Chapter Six The Business of Doing Good Companies and Social Movements Viewpoint -- Social Movement Builder Kim Jordan, New Belgium Brewing Brewing Company Chapter Seven Delivering Hope Abroad International Social Movements Viewpoint -- Social Movement Builder Shea and Raan Parton, Apolis Chapter Eight The Creative Behind a Movement Creative Approaches to Social Movements Viewpoint -- Social Movement Builder Joe Rospar, Blue State Digital Chapter Nine Using Leaders for Social Movements College Based Social Movements Viewpoint -- Social Movement Builder THON Volunteer Chapter Ten The Power of the Network Peer Engagement in Social Movements Viewpoint -- Social Movement Builder Scott Harrison, Charity Water Chapter Eleven # Hashtag Activism for Social Movements Viewpoint -- Social Movement Builder Mallory Brown, World Clothes Line Conclusion Notes Index.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aSocial movements.
650 0 _aLeadership.
650 0 _aNonprofit organizations.
650 6 _aMouvements sociaux.
650 6 _aLeadership.
650 6 _aAssociations sans but lucratif.
650 7 _asocial movements.
_2aat
650 7 _anonprofit organizations.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xNonprofit Organizations & Charities.
_2bisacsh
650 7 _aLeadership
_2fast
650 7 _aNonprofit organizations
_2fast
650 7 _aSocial movements
_2fast
758 _ihas work:
_aSocial movements for good (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFHCxvxWqkPTRY7HjC3mMK
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aFeldmann, Derrick, 1978-
_tSocial movements for good how companies and causes create viral change.
_dHoboken : Wiley, 2016
_z9781119133391
_w(DLC) 2015039889
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119176671
938 _aAskews and Holts Library Services
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