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082 0 0 _a303.49
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084 _aBUS016000
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049 _aMAIN
100 1 _aSiegel, Eric,
_d1968-
245 1 0 _aPredictive analytics :
_bthe power to predict who will click, buy, lie, or die /
_cEric Siegel.
250 _aRevised and Updated edition.
264 1 _aHoboken :
_bWiley,
_c2016.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aRevised edition of the author's Predictive analytics, 2013.
500 _aIncludes index.
520 _a"Predictive analytics unleashes the power of data. With this technology, computers literally learn from data how to predict future behaviors of individuals. In this updated and revised edition of Predictive Analytics, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction. New material includes: - The Real Reason the NSA Wants Your Data: Automatic Suspect Discovery. A special sidebar in Chapter 2, "With Power Comes Responsibility," presumes--with much evidence--that the National Security Agency considers PA a strategic priority. Can the organization use PA without endangering civil liberties? - Dozens of new examples from Facebook, Hopper, Shell, Uber, UPS, the U.S. government, and more. The Central Tables' compendium of mini-case studies has grown to 182 entries, including breaking examples. - A much needed warning regarding bad science. Chapter 3, "The Data Effect," includes an in-depth section about an all-too-common pitfall, and how we avoid it, i.e., how to successfully tap data's potential without being fooled by random noise, ensuring sound discoveries are made. - Even more extensive Notes, updated and expanded to 70+ pages, now moved to an online PDF. Now located at www.predictivenotes.com, the Notes include citations and comments that cover the above new content, as well as new citations for many other topics"--
_cProvided by publisher
588 0 _aPrint version record and CIP data provided by publisher.
505 0 _aForeword / Thomas H Davenport -- Preface to the Revised and Updated Edition: What's new and who's this book for-the predictive analytics FAQ -- Preface to the Original Edition: What is the occupational hazard of predictive analytics? -- Introduction: Prediction effect -- Liftoff! prediction takes action (deployment) -- With power comes responsibility: Hewlett-Packard, Target, the Cops, and the NSA deduce your secrets (ethics) -- Data effect: a glut at the end of the rainbow (data) -- Machine that learns: a look inside Chase's prediction of mortgage risk (modeling) -- Ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles) -- Watson and the jeopardy! challenge (question answering) -- Persuasion by the numbers: how Telenor, US Bank, and the Obama Campaign engineered influence (uplift) -- Afterword: Eleven predictions for the first hour of 2022 -- Appendices: -- A: Five effects of prediction -- B: Twenty applications of predictive analytics -- C: Prediction people: cast of "characters" -- Hands-On Guide: Resources for further leaning -- Acknowledgments -- About the author -- Index.
504 _aIncludes bibliographical references and index.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aSocial sciences
_xForecasting.
650 0 _aEconomic forecasting.
650 0 _aPrediction (Psychology)
650 0 _aSocial prediction.
650 0 _aHuman behavior.
650 2 _aBehavior
650 6 _aSciences sociales
_xPr�evision.
650 6 _aPr�evision �economique.
650 6 _aPr�ediction (Psychologie)
650 6 _aPr�evision sociale.
650 6 _aComportement humain.
650 7 _ahuman behavior.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xConsumer Behavior.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xEconometrics.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aEconomic forecasting
_2fast
650 7 _aHuman behavior
_2fast
650 7 _aPrediction (Psychology)
_2fast
650 7 _aSocial prediction
_2fast
758 _ihas work:
_aPredictive analytics (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGj63h87jk38T8xy8hYJKq
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aSiegel, Eric, 1968-
_tPredictive analytics.
_bRevised and Updated Edition.
_dHoboken : Wiley, 2016
_z9781119145677
_w(DLC) 2015031895
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119172536
938 _aAskews and Holts Library Services
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938 _aEBSCOhost
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938 _aProQuest MyiLibrary Digital eBook Collection
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938 _aInternet Archive
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938 _aYBP Library Services
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938 _aYBP Library Services
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938 _aYBP Library Services
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