| 000 | 03156cam a2200589 i 4500 | ||
|---|---|---|---|
| 001 | ocn921260889 | ||
| 003 | OCoLC | ||
| 005 | 20240523125538.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 150916s2010 enk ob 001 0 eng d | ||
| 010 | _z 2010013921 | ||
| 040 |
_aDG1 _beng _erda _epn _cDG1 _dYDXCP _dOCLCF _dDEBBG _dDG1 _dLIP _dOCLCQ _dU3W _dOCLCQ _dOCLCO _dOCLCQ _dOCLCO _dINARC _dOCLCL _dOCLCQ |
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| 015 |
_aGBA9B3321 _2bnb |
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| 016 | 7 |
_a015426811 _2Uk |
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| 019 |
_a992881776 _a1412756284 |
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| 020 |
_a9780470662410 _q(electronic bk.) |
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| 020 |
_a0470662417 _q(electronic bk.) |
||
| 020 | _z9780470748404 | ||
| 020 | _z0470748400 (hardback) | ||
| 024 | 7 |
_a10.1002/9780470662410 _2doi |
|
| 029 | 1 |
_aCHNEW _b000944697 |
|
| 029 | 1 |
_aCHVBK _b480249334 |
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| 029 | 1 |
_aDEBBG _bBV043398027 |
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| 029 | 1 |
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| 029 | 1 |
_aGBVCP _b856571628 |
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| 035 |
_a(OCoLC)921260889 _z(OCoLC)992881776 _z(OCoLC)1412756284 |
||
| 050 | 4 | _aHC79.H53 | |
| 082 | 0 | 4 |
_a658.8 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aYoung, Laurie, _d1955- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjHc4f6kkh8Xp3w4RWkVqP |
|
| 245 | 1 | 0 |
_aMarketing technology as a service : _bproven techniques that create value / _cLaurie Young and Bev Burgess. |
| 264 | 1 |
_aChichester, West Sussex, United Kingdom : _bWiley, _c2010. |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aTechnology Companies, Services and Networks -- Marketing Services -- Gaining Strategic Insight into Service Markets -- Internal Perspectives and their Strategic Impact -- Creating and Positioning a Service Brand -- Innovation and New Service Design -- Selling Services -- Marketing and Selling Services to Major Customers -- Communicating with Service Markets -- Service Quality -- Service on the World Stage -- Appendix: Marketing Tools and Techniques. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record. | |
| 520 |
_a"The book will be divided into four sections. The proposed content of the book is as follows: An introduction to the technical services sector including an expos of the unique dynamics founded on technical networks, and why traditional marketing is not immediately relevant to technical service"-- _cProvided by publisher. |
||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 |
_aHigh technology industries _xMarketing. |
|
| 650 | 7 |
_aHigh technology industries _xMarketing _2fast |
|
| 700 | 1 |
_aBurgess, Bev, _eauthor. |
|
| 758 |
_ihas work: _aMarketing technology as a service (Text) _1https://id.oclc.org/worldcat/entity/E39PCG8ktFfHTV8K7KhVW64Jfy _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _tMarketing technology as a service. _dHoboken, N.J. : Wiley, 2010 _z9780470748404 _w(DLC) 2010013921 _w(OCoLC)609099869 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9780470662410 |
| 938 |
_aYBP Library Services _bYANK _n12610836 |
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| 938 |
_aInternet Archive _bINAR _nisbn_9780470748404 |
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| 994 |
_a92 _bINLUM |
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| 999 |
_c12268 _d12268 |
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