000 08953cam a2201033 i 4500
001 ocn921141502
003 OCoLC
005 20240523125538.0
006 m o d
007 cr |||||||||||
008 150911s2016 nju ob 001 0 eng
010 _a 2015035733
040 _aDLC
_beng
_erda
_epn
_cDLC
_dN$T
_dIDEBK
_dYDXCP
_dDG1
_dCDX
_dCOO
_dYDX
_dDEBBG
_dDG1
_dLIP
_dTEFOD
_dOCLCQ
_dCHVBK
_dRRP
_dCCO
_dU3W
_dK6U
_dLOA
_dCOCUF
_dSTF
_dCNNOR
_dD6H
_dOCLCQ
_dWRM
_dOCLCF
_dVT2
_dAU@
_dUKMGB
_dOCLCQ
_dWYU
_dG3B
_dLVT
_dS8J
_dS9I
_dOCLCQ
_dUKAHL
_dUX1
_dOCLCQ
_dNJT
_dDLC
_dOCLCO
_dSFB
_dOCLCQ
_dOCLCO
_dOCLCL
016 7 _a017662225
_2Uk
019 _a951602218
_a957597701
_a957738546
_a958084764
_a992879234
_a1055381472
_a1066457842
_a1081214857
_a1100446131
_a1101731553
_a1148128010
020 _a9781119192411
_q(electronic bk.)
020 _a1119192412
_q(electronic bk.)
020 _a9781119192404
_q(electronic bk.)
020 _a1119192404
_q(electronic bk.)
020 _z9781119129967
_q(cloth)
020 _z9781119162285
020 _z1119162289
020 _z1119129966
029 1 _aAU@
_b000055417853
029 1 _aCHBIS
_b010661523
029 1 _aCHBIS
_b010803769
029 1 _aCHNEW
_b000944695
029 1 _aCHVBK
_b437963632
029 1 _aCHVBK
_b480249318
029 1 _aDEBBG
_bBV043399118
029 1 _aDEBSZ
_b485061449
029 1 _aGBVCP
_b843757701
029 1 _aNLGGC
_b402397584
029 1 _aUKMGB
_b017662225
035 _a(OCoLC)921141502
_z(OCoLC)951602218
_z(OCoLC)957597701
_z(OCoLC)957738546
_z(OCoLC)958084764
_z(OCoLC)992879234
_z(OCoLC)1055381472
_z(OCoLC)1066457842
_z(OCoLC)1081214857
_z(OCoLC)1100446131
_z(OCoLC)1101731553
_z(OCoLC)1148128010
037 _a449E5224-485F-498D-84C0-A6512ED0A485
_bOverDrive, Inc.
_nhttp://www.overdrive.com
042 _apcc
050 0 0 _aTX911.3.R3
072 7 _aSCI
_x030000
_2bisacsh
072 7 _aTRV
_x033000
_2bisacsh
072 7 _aTRV
_x034000
_2bisacsh
072 7 _aTRV
_x016000
_2bisacsh
072 7 _aTRV
_x018000
_2bisacsh
082 0 0 _a910.46068
_223
049 _aMAIN
100 1 _aMcGuire, Kelly Ann.
245 1 0 _aHotel pricing in a social world :
_bdriving value in the digital economy /
_cKelly A. McGuire, PhD.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2016]
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record and CIP data provided by publisher.
505 0 _aSeries; Titlepage; Copyright; Dedication; Foreword; Acknowledgments; About the Author; Part One: New Analytics for a New Environment: The Evolution of Hotel Revenue Management Analytics, Technology, and Data; Chapter 1: The Social World Has Changed Revenue Management Forever; The Changing Marketplace; The Evolution of the Revenue Management Function; What to Expect from This Book; What's in This Book; Chapter 2: Demystifying Price Optimization*; A History Lesson: Yield Management in the Airlines; Then Things Changed . . .; Price Optimization; What Is Optimization?
505 8 _aAnd the Money Came Rolling In . . .Additional Reading; Revenue Management Perspectives; Notes; Chapter 3: Big Data, Big Analytics, and Revenue Management*; What Is Big Data?; Where Big Data Meets Big Analytics for Revenue Management; Data Visualization and Big Data; Responsible Use of Big Data; Conclusion; Additional Reading; Revenue Management Perspectives: The Role of Big Data in Revenue Management Science; Notes; Part Two: The Expanding Role of Revenue Management; Chapter 4: Hotel Pricing in a Social World: Price, UGC, and Buying Behavior; Price, Ratings, and Reviews: How Consumers Choose.
505 8 _aBusiness Travelers Loyalty and DemographicsUser-Generated Content and Lodging Performance; Conclusions from This Research; Reputation and Revenue Management Systems; Conclusion; Additional Reading; Revenue Management Perspectives: A Case for TripAdvisor Rank; Chapter 5: Integrating Revenue Management and Marketing*; A Vision for Integrated Marketing and Revenue Management; Limitations of the Revenue Management Approach; Understanding Marketing Data and Analytics; Integrating Revenue Management and Marketing Decisions; Achieving the Vision; A Word of Caution; Conclusion; Additional Reading.
505 8 _aNoteChapter 6: Total Hotel Revenue Management; Revenue Management Beyond Rooms: A Process*; Guest-Centric Revenue Management; What Is the Goal of Total Hotel Revenue Management?; Putting It All Together; Conclusion; Additional Reading; Note; Part Three: The Future of Revenue Management: Pricing as a Business Strategy; Chapter 7: Pricing as a Strategic Tool*; Strategy Considerations; Pricing to Support Business Strategies; How to Be More Strategic in Pricing; Benefits of Strategic Pricing; Conclusion; Additional Reading; Revenue Management Perspectives: ADR versus Market Share; Notes.
505 8 _aChapter 8: The Path to Personalization: Revenue Management's Contribution to the New Guest Experience*Personalization, a Vision; Moving Past Traditional Web Analytics to Digital Intelligence1; Integrated Data for Digital Intelligence; Revenue Management Supporting the Personalization Vision; How Do We Get Started?; Examples of Starting on the Path to Personalization; Profiling versus Tracking Behavior: A Cautionary Tale; Final Advice for Revenue Managers; Additional Reading; Revenue Management Perspectives: Convergence of Digital Marketing and Revenue Management; Notes.
520 _aTake control of revenue management in the new hotel economy. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market.-Leverage original research, case studies, and industry examples to understand the practical application of key concepts -Explore current market conditions that have an impact on revenue management -Consider how advances in data management, analytics, and data visualization can impact revenue management practices -Identify how revenue management can help you take advantage of market opportunities and overcome challenges. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aHotels
_xRates.
650 0 _aOnline social networks
_xEconomic aspects.
650 0 _aElectronic commerce.
650 0 _aRevenue management.
650 6 _aH�otels
_xTarifs.
650 6 _aR�eseaux sociaux (Internet)
_xAspect �economique.
650 6 _aCommerce �electronique.
650 6 _aRentabilit�e
_xGestion.
650 7 _aSCIENCE
_xEarth Sciences
_xGeography.
_2bisacsh
650 7 _aTRAVEL
_xBudget.
_2bisacsh
650 7 _aTRAVEL
_xHikes & Walks.
_2bisacsh
650 7 _aTRAVEL
_xMuseums, Tours, Points of Interest.
_2bisacsh
650 7 _aTRAVEL
_xParks & Campgrounds.
_2bisacsh
650 7 _aElectronic commerce
_2fast
650 7 _aHotels
_xRates
_2fast
650 7 _aRevenue management
_2fast
758 _ihas work:
_aHotel pricing in a social world (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFYWPgJTRvbQfXkhkKPfFX
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aMcGuire, Kelly Ann.
_tHotel pricing in a social world.
_dHoboken, New Jersey : John Wiley & Sons, Inc., [2016]
_z9781119129967
_w(DLC) 2015033007
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119162285
938 _aAskews and Holts Library Services
_bASKH
_nAH29618445
938 _aCoutts Information Services
_bCOUT
_n32108894
938 _aEBSCOhost
_bEBSC
_n1089087
938 _aProQuest MyiLibrary Digital eBook Collection
_bIDEB
_ncis32108894
938 _aYBP Library Services
_bYANK
_n12684507
938 _aYBP Library Services
_bYANK
_n13137784
938 _aYBP Library Services
_bYANK
_n12700072
994 _a92
_bINLUM
999 _c12267
_d12267