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| 005 | 20240523125538.0 | ||
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| 008 | 150803s2015 nju o 001 0 eng | ||
| 010 | _a 2015030440 | ||
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| 049 | _aMAIN | ||
| 100 | 1 | _aSolis, Brian. | |
| 245 | 1 | 0 |
_aX : _bthe experience when business meets design / _cBrian Solis. |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c2015. |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 | _atext file | ||
| 500 | _aIncludes index. | ||
| 520 |
_a"Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world. While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. But ... what is an experience? Believe it or not, it's more than creative marketing or exceptional customer support. An experience is a physical and emotional connection between brand and customer throughout the relationship lifecycle. An experience is the brand and it is aspirational. An experience is a great product, its packaging and its performance over time. An experience is delightful sales and service. An experience is everything and an experience is intentional by design The reality is that people are going to have an experience. The question is have we actually defined what it is and what it should look like, feel like, and how it enchants our senses and sensibilities? Or do you just leave it to chance? The problem is that experiences today are disjointed simply because everyone has a different answer to what an experience is or should be. And worse, people who lead customer engagement across different touchpoints don't collaborate or communicate today. Without design, experiences are indeed left to coincidence and there's no need, benefit or glory in happenstance. To compete for the future, to earn a competitive advantage and to build relevance into more meaningful and fruitful relationships, takes experience architecture. In his new book X, Brian Solis shares more than the importance of experience; he teaches readers how to design a desired, meaningful and uniform customer experience in every moment of truth. Solis introduces the rise of experience architecture and helps readers shift from a reactive to proactive approach to CX that borrows in a fun and informative way from the art and science of: User Experience (UX) Human-Centered Design Hollywood Storytelling Game Theory Transportation Engineering Storyboarding Apple's approach to experience architecture ... In X, Solis introduces a framework that will help anyone answer the question "What is an experience?" Business, meet design"-- _cProvided by publisher |
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| 500 | _aMachine generated contents note: 1.0 This is X 1.1 CX=$ 1.2 Mediumism=The Message 1.3 The Gift of Perspective 2.0 Nature vs. Nurture 2.1 Skeumorphis 2.2 Business Meets Design 2.3 Moments of Truth 3.0 Circle of Rife 3.1 CX Redux 3.2 The Grid 4.0 Digital First 4.1 Design for Humans 4.2 BX + UX + CX = X 4.3 Human Alogorithm 5.0 Maps Are Us 5.1 Journey Mapping 5.2 Experience Maps 6.0 Holy Persona 6.1 Storytelling 6.2 Storyboarding 7.0 Experience Flow 8.0 X is Alive! 8.1 Apple's Universe 9.0 This is Water Index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 505 | 0 | _aThis is x -- CX = | |
| 542 |
_fCopyright � Wiley _g2015 |
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| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 |
_aWeb sites _xDesign. |
|
| 650 | 6 | _aStrat�egie de marque. | |
| 650 | 6 | _aMarketing sur Internet. | |
| 650 | 6 |
_aSites Web _xConception. |
|
| 650 | 7 |
_abranding. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xConsumer Behavior. _2bisacsh |
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| 650 | 7 |
_aBranding (Marketing) _2fast |
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| 650 | 7 |
_aCustomer relations _2fast |
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| 650 | 7 |
_aInternet marketing _2fast |
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| 650 | 7 |
_aWeb sites _xDesign _2fast |
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_iPrint version: _aSolis, Brian. _tX. _dHoboken : Wiley, 2015 _z9781118456545 _w(DLC) 2015022448 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119172529 |
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