| 000 | 09611cam a2201081 i 4500 | ||
|---|---|---|---|
| 001 | ocn910009786 | ||
| 003 | OCoLC | ||
| 005 | 20240523125538.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 150521s2015 nju ob 001 0 eng | ||
| 010 | _a 2015020668 | ||
| 040 |
_aDLC _beng _erda _epn _cDLC _dN$T _dIDEBK _dDG1 _dCDX _dYDXCP _dE7B _dNOC _dB24X7 _dUMI _dOCLCO _dOCLCF _dCOO _dTEFOD _dDEBSZ _dVLB _dDEBBG _dEBLCP _dRECBK _dIDB _dYOU _dUAB _dZ5A _dLIP _dOCLCQ _dMERUC _dOCLCQ _dWRM _dNTG _dOCLCQ _dWYU _dU3W _dOCLCQ _dUKAHL _dAUD _dVT2 _dOCLCQ _dS9I _dC6I _dERF _dOCLCQ _dVP@ _dUX1 _dK6U _dOCLCO _dOCLCQ _dOCLCO _dINARC _dOCLCQ _dOCLCL |
||
| 019 |
_a914287797 _a959873174 _a961828105 _a973335273 _a978538924 _a980283484 _a992839785 _a1066619099 _a1100463601 _a1103250471 _a1105778214 _a1124535215 _a1148083676 _a1175625148 _a1244445863 _a1245475913 |
||
| 020 |
_a9781118961025 _q(electronic bk.) |
||
| 020 |
_a1118961021 _q(electronic bk.) |
||
| 020 |
_a9781118960967 _q(electronic bk.) |
||
| 020 |
_a1118960963 _q(electronic bk.) |
||
| 020 |
_z9781118960875 _q(hardback) |
||
| 020 | _z9781119154822 | ||
| 020 | _z1119154820 | ||
| 020 | _z1118960874 | ||
| 029 | 1 |
_aAU@ _b000054829286 |
|
| 029 | 1 |
_aAU@ _b000061011467 |
|
| 029 | 1 |
_aAU@ _b000065314203 |
|
| 029 | 1 |
_aAU@ _b000066260967 |
|
| 029 | 1 |
_aAU@ _b000066526000 |
|
| 029 | 1 |
_aAU@ _b000067094165 |
|
| 029 | 1 |
_aAU@ _b000068886267 |
|
| 029 | 1 |
_aCHNEW _b000944359 |
|
| 029 | 1 |
_aCHVBK _b480245924 |
|
| 029 | 1 |
_aDEBBG _bBV043397831 |
|
| 029 | 1 |
_aDEBSZ _b453330819 |
|
| 029 | 1 |
_aDEBSZ _b485058650 |
|
| 029 | 1 |
_aGBVCP _b829918779 |
|
| 029 | 1 |
_aNZ1 _b16241457 |
|
| 035 |
_a(OCoLC)910009786 _z(OCoLC)914287797 _z(OCoLC)959873174 _z(OCoLC)961828105 _z(OCoLC)973335273 _z(OCoLC)978538924 _z(OCoLC)980283484 _z(OCoLC)992839785 _z(OCoLC)1066619099 _z(OCoLC)1100463601 _z(OCoLC)1103250471 _z(OCoLC)1105778214 _z(OCoLC)1124535215 _z(OCoLC)1148083676 _z(OCoLC)1175625148 _z(OCoLC)1244445863 _z(OCoLC)1245475913 |
||
| 037 |
_aCL0500000619 _bSafari Books Online |
||
| 037 |
_a6D0AE6CD-D8C8-49DE-89E1-C74E39903098 _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.335 |
| 072 | 7 |
_aBUS _x082000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x041000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x042000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x085000 _2bisacsh |
|
| 082 | 0 | 0 |
_a658.4/013 _223 |
| 084 |
_aBUS087000 _aBUS041000 _2bisacsh |
||
| 049 | _aMAIN | ||
| 100 | 1 |
_aOlsen, Dan, _d1970- |
|
| 245 | 1 | 4 |
_aThe lean product playbook : _bhow to innovate with minimum viable products and rapid customer feedback / _cDan Olsen. |
| 264 | 1 |
_aHoboken : _bWiley, _c2015. |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 520 |
_a"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"-- _cProvided by publisher |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 505 | 0 | _aTitle Page; Copyright; Table of Contents; Dedication; Introduction: Why Products Fail and How Lean Changes the Game; Why Products Fail; Why This Book?; Who Is This Book For?; How This Book Is Organized; Part I: Core Concepts; Chapter 1: Achieving Product-Market Fit with the Lean Product Process; What Is Product-Market Fit?; The Product-Market Fit Pyramid; Quicken: from #47 to #1; The Lean Product Process; Chapter 2: Problem Space versus Solution Space; The Space Pen; Problems Define Markets; The What and the How; Outside-In Product Development; Should You Listen to Customers? | |
| 505 | 8 | _aA Tale of Two Apple FeaturesUsing the Solution Space to Discover the Problem Space; Part II: The Lean Product Process; Chapter 3: Determine Your Target Customer (Step 1); Fishing for Customers; How to Segment Your Target Market; Users versus Buyers; Technology Adoption Life Cycle; Personas; Chapter 4: Identify Underserved Customer Needs (Step 2); A Customer Need by Any Other Name; Customer Needs Example: TurboTax; Customer Discovery Interviews; Customer Benefit Ladders; Hierarchies of Needs; The Importance versus Satisfaction Framework; Related Frameworks; Visualizing Customer Value. | |
| 505 | 8 | _aThe Kano ModelPutting the Frameworks to Use; Chapter 5: Define Your Value Proposition (Step 3); Strategy Means Saying "No"; Value Propositions for Search Engines; Not So Cuil; Building Your Product Value Proposition; Skating to Where the Puck Will Be; The Flip Video Camera; Predicting the Future with Value Propositions; Chapter 6: Specify Your Minimum Viable Product (MVP) Feature Set (Step 4); User Stories: Features with Benefits; Breaking Features Down; Smaller Batch Sizes Are Better; Scoping with Story Points; Using Return on Investment to Prioritize; Deciding on Your MVP Candidate. | |
| 505 | 8 | _aChapter 7: Create Your MVP Prototype (Step 5)What Is (and Isn't) an MVP?; MVP Tests; The Matrix of MVP Tests; Qualitative Marketing MVP Tests; Quantitative Marketing MVP Tests; Qualitative Product MVP Tests; Quantitative Product MVP Tests; Chapter 8: Apply the Principles of Great UX Design; What Makes a Great UX?; The UX Design Iceberg; Conceptual Design; Information Architecture; Interaction Design; Visual Design; Design Principles; Copy Is Also Part of UX Design; The A-Team; UX Is in the Eye of the Beholder; Chapter 9: Test Your MVP with Customers (Step 6). | |
| 505 | 8 | _aHow Many Customers Should I Test With?In-Person, Remote, and Unmoderated User Testing; How to Recruit Customers in Your Target Market; User Testing at Intuit; Ramen User Testing; How to Structure the User Test; How to Ask Good Questions; Ask Open versus Closed Questions; I Feel Your Pain; Wrapping Up the User Test; How to Capture and Synthesize User Feedback; Usability versus Product-Market Fit; Chapter 10: Iterate and Pivot to Improve Product-Market Fit; The Build-Measure-Learn Loop; The Hypothesize-Design-Test-Learn Loop; Iterative User Testing; Persevere or Pivot? | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 | _aConsumer satisfaction. | |
| 650 | 0 | _aLean manufacturing. | |
| 650 | 0 | _aCreative ability in business. | |
| 650 | 2 | _aConsumer Behavior | |
| 650 | 6 |
_aConsommateurs _xSatisfaction. |
|
| 650 | 6 | _aProduction all�eg�ee. | |
| 650 | 6 | _aCr�eativit�e dans les affaires. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xProduction & Operations Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
|
| 650 | 7 |
_aConsumer satisfaction _2fast |
|
| 650 | 7 |
_aCreative ability in business _2fast |
|
| 650 | 7 |
_aLean manufacturing _2fast |
|
| 758 |
_ihas work: _aThe lean product playbook (Text) _1https://id.oclc.org/worldcat/entity/E39PCFFdq4Y3CDxKwWHP3hgqHy _4https://id.oclc.org/worldcat/ontology/hasWork |
||
| 776 | 0 | 8 |
_iPrint version: _aOlsen, Dan, 1970- _tLean product playbook. _dHoboken : Wiley, 2015 _z9781118960875 _w(DLC) 2015017658 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119154822 |
| 938 |
_aInternet Archive _bINAR _nleanproductplayb0000olse |
||
| 938 |
_aAskews and Holts Library Services _bASKH _nAH27108898 |
||
| 938 |
_aBooks 24x7 _bB247 _nbkb00082554 |
||
| 938 |
_aCoutts Information Services _bCOUT _n29652563 |
||
| 938 |
_aEBL - Ebook Library _bEBLB _nEBL4040191 |
||
| 938 |
_aebrary _bEBRY _nebr11059004 |
||
| 938 |
_aEBSCOhost _bEBSC _n996574 |
||
| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _ncis29652563 |
||
| 938 |
_aRecorded Books, LLC _bRECE _nrbeEB00621874 |
||
| 938 |
_aYBP Library Services _bYANK _n12452400 |
||
| 938 |
_aYBP Library Services _bYANK _n12677822 |
||
| 938 |
_aYBP Library Services _bYANK _n12456283 |
||
| 994 |
_a92 _bINLUM |
||
| 999 |
_c12214 _d12214 |
||