| 000 | 05874cam a2201069 i 4500 | ||
|---|---|---|---|
| 001 | ocn903436762 | ||
| 003 | OCoLC | ||
| 005 | 20240523125538.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 150212s2015 nju ob 001 0 eng | ||
| 010 | _a 2015006143 | ||
| 040 |
_aDLC _beng _erda _epn _cDLC _dEBLCP _dCDX _dIDEBK _dE7B _dDG1 _dYDXCP _dRECBK _dDEBSZ _dB24X7 _dCOO _dOCLCQ _dTEFOD _dUMI _dOCLCA _dDEBBG _dN$T _dD6H _dK6U _dC6I _dIDB _dCOCUF _dDG1 _dCNNOR _dUAB _dZ5A _dCCO _dLIP _dFVL _dZCU _dOCLCQ _dMERUC _dU3W _dOCLCQ _dSTF _dOCLCF _dICG _dVT2 _dOCLCQ _dWYU _dG3B _dTKN _dOCLCQ _dDKC _dOCLCQ _dUKAHL _dUX1 _dOCLCQ _dINARC _dOCLCO _dOCLCQ _dCNCNC _dOCLCO _dOCLCQ _dOCLCL |
||
| 019 |
_a932247814 _a961652578 _a962681420 _a992867373 _a1055345050 _a1066441377 _a1081228593 _a1100459657 _a1101716347 _a1103251296 _a1124401285 _a1148123406 |
||
| 020 |
_a9781119153863 _q(electronic bk.) |
||
| 020 |
_a1119153867 _q(electronic bk.) |
||
| 020 |
_a9781119059998 _q(electronic bk.) |
||
| 020 |
_a1119059992 _q(electronic bk.) |
||
| 020 |
_a9781119059790 _q(electronic bk.) |
||
| 020 |
_a1119059798 _q(electronic bk.) |
||
| 020 | _z1119059720 | ||
| 020 | _z9781119059721 | ||
| 029 | 1 |
_aAU@ _b000058373736 |
|
| 029 | 1 |
_aAU@ _b000060216997 |
|
| 029 | 1 |
_aCHNEW _b000943991 |
|
| 029 | 1 |
_aCHVBK _b480242216 |
|
| 029 | 1 |
_aDEBBG _bBV043397521 |
|
| 029 | 1 |
_aDEBBG _bBV043615864 |
|
| 029 | 1 |
_aDEBSZ _b433541245 |
|
| 029 | 1 |
_aDEBSZ _b453330452 |
|
| 029 | 1 |
_aDEBSZ _b485055740 |
|
| 029 | 1 |
_aGBVCP _b824052463 |
|
| 029 | 1 |
_aNLGGC _b409162396 |
|
| 029 | 1 |
_aNZ1 _b16175376 |
|
| 035 |
_a(OCoLC)903436762 _z(OCoLC)932247814 _z(OCoLC)961652578 _z(OCoLC)962681420 _z(OCoLC)992867373 _z(OCoLC)1055345050 _z(OCoLC)1066441377 _z(OCoLC)1081228593 _z(OCoLC)1100459657 _z(OCoLC)1101716347 _z(OCoLC)1103251296 _z(OCoLC)1124401285 _z(OCoLC)1148123406 |
||
| 037 |
_aC6556C84-71E7-433A-915B-E7719C7A9B51 _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.1265 |
| 072 | 7 |
_aBUS _x082000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x041000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x042000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x085000 _2bisacsh |
|
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 049 | _aMAIN | ||
| 100 | 1 | _aDempster, Craig. | |
| 245 | 1 | 4 |
_aThe rise of the platform marketer : _bperformance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / _cCraig Dempster and John Lee. |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2015] |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aThe age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. | |
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 520 |
_a"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."-- _cUnedited summary from book |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aSocial media _xMarketing. |
|
| 650 | 0 | _aCustomer relations. | |
| 650 | 6 | _aMarketing sur Internet. | |
| 650 | 6 | _aPublicit�e sur Internet. | |
| 650 | 6 | _aMarketing relationnel. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
|
| 650 | 7 |
_aCustomer relations _2fast |
|
| 650 | 7 |
_aInternet advertising _2fast |
|
| 650 | 7 |
_aInternet marketing _2fast |
|
| 650 | 7 |
_aRelationship marketing _2fast |
|
| 700 | 1 |
_aLee, John, _d1974- |
|
| 758 |
_ihas work: _aRise of the Platform Marketer (Text) _1https://id.oclc.org/worldcat/entity/E39PCGMGvphprD6jJJkvxFc4G3 _4https://id.oclc.org/worldcat/ontology/hasWork |
||
| 776 | 0 | 8 |
_iPrint version: _aDempster, Craig. _tRise of the platform marketer. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2015] _z9781119059721 _w(DLC) 2015001922 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119153863 |
| 938 |
_aAskews and Holts Library Services _bASKH _nAH28520423 |
||
| 938 |
_aBooks 24x7 _bB247 _nbkb00082561 |
||
| 938 |
_aCoutts Information Services _bCOUT _n30000821 |
||
| 938 |
_aProQuest Ebook Central _bEBLB _nEBL1895341 |
||
| 938 |
_aebrary _bEBRY _nebr11052385 |
||
| 938 |
_aEBSCOhost _bEBSC _n1054967 |
||
| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _ncis30000824 |
||
| 938 |
_aInternet Archive _bINAR _nriseofplatformma0000demp |
||
| 938 |
_aInternet Archive _bINAR _nisbn_2901119059720 |
||
| 938 |
_aRecorded Books, LLC _bRECE _nrbeEB00612061 |
||
| 938 |
_aYBP Library Services _bYANK _n12673911 |
||
| 938 |
_aYBP Library Services _bYANK _n12405412 |
||
| 938 |
_aYBP Library Services _bYANK _n12423772 |
||
| 994 |
_a92 _bINLUM |
||
| 999 |
_c12166 _d12166 |
||