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008 140808s2015 nju ob 001 0 eng
010 _a 2014032067
040 _aDLC
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019 _a904153623
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020 _a9781119004202
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020 _a1119004209
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020 _a9781119002321
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020 _a111900232X
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020 _z9781119017097
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042 _apcc
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082 0 0 _a658.8/343
_223
049 _aMAIN
100 1 _aMcKean, John,
_d1956-
245 1 0 _aCustomer's new voice :
_bextreme relevancy and experience through volunteered customer information /
_cJohn McKean.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2015]
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record and CIP data provided by publisher.
520 _a"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."--
_cUnedited summary from book
505 0 0 _gMachine generated contents note:
_gpt. I
_tDAWN OF THE NEW CUSTOMER --
_gch. 1
_tNew Information Masters --
_tInformed --
_tSharing --
_tMobile --
_tFuture Masters --
_tNotes --
_gch. 2
_tPower and Transparency --
_tAbsolute Power --
_tNew Transparency --
_tNote --
_gch. 3
_tAge of Sharing --
_tHistorical Sharing Tools --
_tSharing Statistics --
_tIntentional versus Incidental --
_tValue of Intent and Context --
_tScience of Consumer Sharing --
_tNotes --
_gpt. II
_tNEW VOICE INNOVATORS' WIN-WIN --
_gch. 4
_tYesterday's Indirect Information Model --
_tYesterday's Model --
_tLegacy of Indirect Information --
_tPrivacy Not --
_tNotes --
_gch. 5
_tEmerging Customer's New Voice Business Information Model --
_tCustomer-Direct Information Model --
_tForces Driving New Voice Engagement --
_tDirect Competencies Required --
_tUnlocking Consumers' Intent --
_tNotes --
_gch. 6
_tToday's Customer's New Voice Vertical Industry Innovators --
_tIndustry Innovators (Vertical) --
_tNotes --
_gch. 7
_tHorizontal Industry Innovators --
_tCollaborative Consumption (Sharing Your Stuff) --
_tQuantified Self --
_tWearable Technology --
_tMobile Health --
_tInternet of Things --
_tTriangulated Personal Information --
_tSensor Technology --
_tVirtual Reality --
_tAugmented Reality --
_tNew Customer Information Industry (Consumer as Stakeholder) --
_tCustomer's Voice --
_tNotes --
_gch. 8
_tPractical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader --
_gScenario 1
_tJeff's Shopping Trip --
_gScenario 2
_tJill's Grocery Shopping --
_tOverview --
_tStrategy --
_tMarketing and Sales --
_tCustomer Service --
_tInformation Technology --
_tNotes --
_gpt. III
_tENGAGING TOMORROW'S NEW VOICE --
_tNotes --
_gch. 9
_tHow Consumers Will Buy Tomorrow --
_tSelling Reincarnated as Buying: New Buy/Sell Process --
_tAdvertising Inversion --
_tNotes --
_gch. 10
_tNew Privacy --
_tGovernment/Advocacy Personal Data Initiatives --
_tPivotal Personal Data Protection Initiatives --
_tPivotal Business Event Time Line --
_tNotes --
_gch. 11
_tFuture Consumer Data Ecosystem --
_tConsumer as Information Stakeholder --
_tMature Consumer/Business Information Sharing Models --
_tWalking through the Model --
_tThree Key Components Enabling the Personal Data Ecosystem --
_tFrameworks: The Major Ecosystem Governance Mechanism --
_tVolunteered Customer Information Service Characteristics --
_tPersonal Information as a Sovereign/Monetized Asset --
_tPersonal Data Ecosystem --
_tNotes.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aCustomer relations.
650 0 _aConsumer behavior.
650 6 _aConsommateurs
_xComportement.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aConsumer behavior
_2fast
650 7 _aCustomer relations
_2fast
758 _ihas work:
_aCustomer's new voice (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFr87FKqvDCW3KRxxwJFKd
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aMcKean, John, 1956-
_tCustomer's new voice.
_dHoboken, New Jersey : John Wiley & Sons, Inc., [2015]
_z9781119002321
_w(DLC) 2014029363
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097
938 _aAskews and Holts Library Services
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