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082 0 0 _a658.8/3
_223
049 _aMAIN
100 1 _aHedin, Hans.
245 1 4 _aThe handbook of market intelligence :
_bunderstand, compete and grow in global markets /
_cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
250 _a2nd edition.
264 1 _aChichester, West Sussex :
_bWiley,
_c2014.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
347 _atext file
504 _aIncludes bibliographical references and index.
505 0 _aPreface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
588 0 _aPrint version record and CIP data provided by publisher.
520 _a"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But.
542 _fCopyright � John Wiley and Sons
542 _fCopyright � John Wiley & Sons
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aBusiness intelligence.
650 0 _aMarketing research.
650 0 _aBusiness intelligence
_vCase studies.
650 0 _aMarketing research
_vCase studies.
650 6 _aMarketing
_xRecherche.
650 6 _aMarketing
_xRecherche
_v�Etudes de cas.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aBusiness intelligence
_2fast
650 7 _aMarketing research
_2fast
655 7 _aCase studies
_2fast
655 7 _aCase studies.
_2lcgft
655 7 _a�Etudes de cas.
_2rvmgf
700 1 _aHirvensalo, Irmeli.
700 1 _aVaarnas, Markko.
758 _ihas work:
_aThe handbook of market intelligence (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFFtxrVH9YKcG74jCDGXbb
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aHedin, Hans.
_tHandbook of market intelligence.
_b2nd Edition.
_dHoboken : Wiley, 2014
_z9781118923627
_w(DLC) 2014013528
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208082
938 _aProQuest Ebook Central
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