| 000 | 07013cam a2200973 a 4500 | ||
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| 001 | ocn875819332 | ||
| 003 | OCoLC | ||
| 005 | 20240523125537.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140405s2014 nju o 000 0 eng d | ||
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_a(OCoLC)875819332 _z(OCoLC)992868889 |
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| 037 |
_aAA9C2D13-4C12-496B-8BAC-02D84FBBBE47 _bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 050 | 4 |
_aHF5415.2 _b.R26 2014 |
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| 072 | 7 |
_aBUS _x082000 _2bisacsh |
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_aBUS _x041000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.4 _a658.401 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aRamfelt, Lena. | |
| 245 | 1 | 0 |
_aGear Up : _bTest Your Business Model Potential and Plan Your Path to Success / _cLena Ramfelt, Jonas Kjellberg, Tom Kosnik. |
| 260 |
_aHoboken : _bWiley, _c2014. |
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| 300 | _a1 online resource (194 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 588 | 0 | _aPrint version record. | |
| 505 | 0 | _aCover; Copyright page; Title page; Contents; SOME COMPANIES SUCCEED, OTHERS FAIL; FIRST THERE IS CONFUSION; THEN THERE IS STRUCTURE; CREATE YOUR BUSINESS OPPORTUNITY; CUSTOMERS; ARE YOU SOLVING A PROBLEM?; HOW WILL YOU KNOW WHAT WORKS FOR YOU AND YOUR COMPANY?; INTERACT WITH YOUR CUSTOMERS!; FROM PAIN TO PRODUCT; HERE'S HOW IT USUALLY GOES; OH, THE PAIN!; CROSSING THE CHASM; THE SHIFT; DELIGHT; PAY ATTENTION TO THE PYRAMID OF NEEDS; INNOVATE, DON'T IMITATE; BUT HOW DO I DELIGHT?; THE POWER OF STORYTELLING; Customers love to share their delight!; FRICTION-FREE STORYTELLING. | |
| 505 | 8 | _aTHE STORY OF DELIGHTDO YOU HAVE PROMOTERS?; If you delight your customers, they will promote and sell your product for you.; Bottom Line; CUSTOMER ACQUISITION; SALES: A NUMBERS GAME; THE PIPELINE MODEL; DELIGHT IS PART OF THE PIPELINE; PATCH THE LEAKS; ALWAYS DELIGHT THE USER; SALES IS A TEAM EFFORT!; ALWAYS BE CLOSING; PROFIT; Costs; Rate of Attrition; Lifetime Value; CREATE A UNIQUE SALES FORMULA; EXAMPLE OF A GOOD SALES FORMULA; WHEN DELIGHT DECLINES, DO YOU INCREASE FREQUENCY?; BUSINESS MODEL; THE ZERO GAME; EXAMPLES OF PLAYING THE ZERO GAME; WHAT IS THE CUSTOMER PREPARED TO PAY? | |
| 505 | 8 | _aWhat is your profit? how big are your losses?customer acquisition data; what needs to be done to be successful?; set goals; partners; no company is an island; who loves you? who hates you?; what can you give and what will you get?; every partnership starts with a yes!; make sure the shoe fits; playmate partners; learning partners; spam partners; ammo in a war; jurassic partners; love or hate partners; strategic partners; poison partners; the partner give-get matrix; competitors; does the big beat the small? or does the fast beat the slow?; red ocean; blue ocean. | |
| 505 | 8 | _aAre you an outperformer? or are you a game changer?the innovator's dilemma; go global; scale your business; ... go global for a game changer and an outperformer -- huge difference!; going global means understanding players, stakes and code; players are the vips; players bet their stakes; learn the provincial code to gain acceptance; your customized lonely planet; team; think world-class talent!; ability to deliver; non-linear creative thinking; five key personas; the innovator; the evangelist; the producer; the administrator; the integrator; building a dream team is not easy; reality check. | |
| 505 | 8 | _aHit where it hurts: the brutal truthidentify the risks; customers; delight; customer acquisition; business model; partners; competitors; go global; team; high stakes, no prisoners; be prepared to shoulder the blame; sync your gears; is there a pain for your delight?; sync your sales formula; is your unique sales formula made even more unique by your way of working with partners?; are you ready to go global?; spin the gears!; take action; make mistakes; celebrate success; there is no end; you don't have to trust us; tom kosnik; lena ramfelt; jonas kjellberg; ... the creative guys, ulf and johan. | |
| 500 | _aAnd the wording. | ||
| 520 | _aTransform your business idea into high potential venturesBig, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It's a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs and innovative executives a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up of. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aNew business enterprises. | |
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aEntrepreneurship. | |
| 650 | 6 |
_aMarketing _xRecherche. |
|
| 650 | 6 | _aNouvelles entreprises. | |
| 650 | 6 | _aEntrepreneuriat. | |
| 650 | 7 |
_aentrepreneurs. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
|
| 650 | 7 |
_aBusiness planning _2fast |
|
| 650 | 7 |
_aEntrepreneurship _2fast |
|
| 650 | 7 |
_aMarketing research _2fast |
|
| 650 | 7 |
_aNew business enterprises _2fast |
|
| 700 | 1 | _aKjellberg, Jonas. | |
| 700 | 1 | _aKosnik, Thomas J. | |
| 758 |
_ihas work: _aGear Up (Text) _1https://id.oclc.org/worldcat/entity/E39PCGBJ3VFPDkm6GTvwRtPXwK _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aRamfelt, Lena. _tGear Up. _dHoboken : Wiley, 2014 _z9780857085658 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9780857086563 |
| 938 |
_aEBL - Ebook Library _bEBLB _nEBL1658799 |
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| 938 |
_aEBSCOhost _bEBSC _n752629 |
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| 994 |
_a92 _bINLUM |
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| 999 |
_c12078 _d12078 |
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