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| 008 | 131121s2014 nju o 001 0 eng | ||
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_a658.8/72 _223 |
| 049 | _aMAIN | ||
| 100 | 1 | _aBerke, Adam. | |
| 245 | 1 | 4 |
_aThe retargeting playbook : _bhow to turn web-window shoppers into customers / _cAdam Berke, Greg Fulton, and Lauren Vaccarello. |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2014] |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 520 | _aHow to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated. | ||
| 505 | 0 | _aWhy We're Writing This Book -- The Evolution of Display Advertising -- Getting Started: Who Should Use Retargeting and for What -- Smart Targeting: Reach the Right People at the Right Time -- Taking Your Retargeting to the Next Level: Optimization Strategies That Work -- Creative Best Practices -- Advanced Retargeting Strategies -- Introduction to Measurement and Attribution -- Business Model Evolution -- Retargeting Meets Social Media: The Facebook Exchange -- Mobile Retargeting: Opportunities and Challenges -- Aligning your E-mail and Retargeting Strategies -- Privacy Matters: Providing Transparency and Control -- Conclusion: A Look to the Future. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 6 | _aMarketing sur Internet. | |
| 650 | 6 | _aCibles (Marketing) | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
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| 650 | 7 |
_aCustomer relations _2fast |
|
| 650 | 7 |
_aInternet marketing _2fast |
|
| 650 | 7 |
_aTarget marketing _2fast |
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| 700 | 1 | _aVaccarello, Lauren. | |
| 758 |
_ihas work: _aThe retargeting playbook (Text) _1https://id.oclc.org/worldcat/entity/E39PCGgmmXPjwmQJD49c9d6XFq _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aBerke, Adam. _tRetargeting playbook. _dHoboken, New Jersey : John Wiley & Sons, [2014] _z9781118832646 _w(DLC) 2013045101 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119204145 |
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