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| 003 | OCoLC | ||
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| 008 | 130711s2014 nju ob 001 0 eng | ||
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| 020 | _z9781118603901 | ||
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_a658.15/224 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aPolivy, Deborah Kaplan, _d1947- |
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| 245 | 1 | 0 |
_aDonor lifecycle map : _ba new framework for fundraising / _cDeborah Kaplan Polivy. |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2014] |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 505 | 0 | 0 |
_tIntroduction. And So This Book -- _g1. _tDefining Donor Cultivation. The Donor Lifecycle Map. Why Focus on All Three Goals of Cultivation?. The Lifecycle Map as a Framework for Thinking about Donor Cultivation. Summary -- _g2. _tIncreasing Donor Diversity. Increasing Diversity Decreases Risk. Illustrating the Numbers. Summary -- _g3. _tBuilding a Foundation. Highlight the Mission and How to Achieve It. Take Advantage of a Strategic Plan. Build a Top-Notch Back Room. Summary -- _g4. _tUtilizing Personal Donor Cultivation Tools. Personal Donor Cultivation Tools. Summary -- _g5. _tApplying Nonpersonal Donor Cultivation Tools. Nonpersonal Donor Cultivation Tools. Summary -- _g6. _tThe Intersection of Donor Cultivation Tools and the Donor Lifecycle Map. Cultivation Tools for Obtaining the First Gift. Cultivation Tools for Obtaining the Second Gift. Moving Second Gift to Second-Year Active. Multiyear Active. Major or Stretch Giving. Ultimate Giving. Summary -- _g7. _tDetermining Priorities among Donors. The Donor Pyramid. Age. Gender. Summary -- _g8. _tImpediments to Change. The Culture of Philanthropy and the Role of the Executive Director. The Board as an Obstacle to Change. Summary -- _g9. _tA Case Study in Effecting Change. A Little Background Information. The Interview. Summary -- _g10. _t(Re)engaging Lapsed Donors. Drivers of Donor Loyalty. The Reasons Donors Stop Giving. How to Identify the Reason for Stopping Support. Classifying Lapsed Donors. Developing an Effective Reactivation Program. Applying the Proper Tools. Who Should Reactivate the Donor and How?. Identifying and Reactivating Ultimate-Giving Prospects. Summary -- _g11. _tThe Donor Lifecycle Map and Cultivation Tools. Feasibility of Effecting Change. Summary. |
| 520 | _aA fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aFund raising. | |
| 650 | 0 |
_aNonprofit organizations _xManagement. |
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| 650 | 6 | _aCollecte de fonds. | |
| 650 | 6 |
_aAssociations sans but lucratif _xGestion. |
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| 650 | 7 |
_afund raising. _2aat |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
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| 650 | 7 |
_aBetriebswirtschaft. _2bisacsh |
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| 650 | 7 |
_aNonprofit Organizations & Charities. _2bisacsh |
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| 650 | 7 |
_aFund raising _2fast |
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| 650 | 7 |
_aNonprofit organizations _xManagement _2fast |
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| 776 | 0 | 8 |
_iPrint version: _aPolivy, Deborah Kaplan, 1947- _tDonor lifecycle map. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2014] _z9781118603772 _w(DLC) 2013024696 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118603901 |
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