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_a658.8 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aMiddleton, Daina, _eauthor. |
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_aMarketing in the participation age : _ba guide to motivating people to join, share, take part, connect, and engage / _cDaina Middleton. |
| 260 |
_aHoboken, N.J. : _bWiley, _c�2013. |
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| 300 | _a1 online resource (xvii, 205 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 347 | _adata file | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist. | |
| 520 | _a"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 6 |
_aMarketing _xGestion. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xCustomer Relations. _2bisacsh |
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| 650 | 7 |
_aMarketing _xManagement _2fast |
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| 758 |
_ihas work: _aMarketing in the participation age (Text) _1https://id.oclc.org/worldcat/entity/E39PCH68G7wkYbmY68MHKBfMKd _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aMiddleton, Daina. _tMarketing in the participation age. _dHoboken, NJ : John Wiley & Sons Inc., 2013 _z9781118402306 _w(OCoLC)795164232 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119203988 |
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