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| 008 | 121227s2012 nyu ob 001 0 eng d | ||
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_aA277EF2C-28FE-4508-BEF5-D457F294428E _bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 082 | 0 | 4 | _a658.8 |
| 049 | _aMAIN | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarket Your Way to Growth : _b8 Ways to Win. |
| 260 |
_aNew York : _bWiley, _c2012. |
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| 300 | _a1 online resource (242 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 588 | 0 | _aPrint version record. | |
| 520 | _aMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility. | ||
| 504 | _aIncludes bibliographical references (pages 201-206) and index. | ||
| 505 | 0 | _aPraise for Market Your Way to Growth; Title Page; Copyright; Dedication; Introduction: Preparing to Master the Eight Pathways to Growth; We Live in a Two-Track World: Low/Slow Growth versus High/Fast Growth; Business Responses in a Low-Growth Economy; What Should Companies Do in a Low-Growth Economy?; The Eight Pathways to Sustainable Growth; Conclusion; Chapter 1: Grow by Building Your Market Share; Conclusion; Chapter 2: Grow through Developing Committed Customers and Stakeholders; Conclusion; Chapter 3: Grow by Developing a Powerful Brand; Conclusion. | |
| 505 | 8 | _aChapter 4: Grow by Innovating New Products, Services, and ExperiencesConclusion; Chapter 5: Grow by International Expansion; Engaging in Foreign Direct Investment; Engaging in Export; Conclusion; Questions; Chapter 6: Grow by Mergers, Acquisitions, Alliances, and Joint Ventures; Conclusion; Questions; Chapter 7: Grow by Building an Outstanding Reputation for Social Responsibility; Conclusion; Chapter 8: Grow by Partnering with Government and NGOs; Conclusion; Questions; Epilogue; Index. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
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| 650 | 0 | _aRelationship marketing. | |
| 650 | 2 | _aMarketing | |
| 650 | 6 | _aMarketing. | |
| 650 | 6 | _aMarketing relationnel. | |
| 650 | 7 |
_amarketing. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
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| 650 | 7 |
_aCustomer relations _xManagement _2fast |
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| 650 | 7 |
_aMarketing _2fast |
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_aRelationship marketing _2fast |
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| 650 | 7 |
_aMarketing. _0(DE-601)091376297 _0(DE-STW)12766-3 _2stw |
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| 650 | 7 |
_aBeziehungsmarketing. _0(DE-601)091354323 _0(DE-STW)19133-0 _2stw |
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| 650 | 7 |
_aErfolgsfaktor. _0(DE-601)091357780 _0(DE-STW)18106-1 _2stw |
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| 700 | 1 | _aKotler, Milton. | |
| 776 | 0 | 8 |
_iPrint version: _z9781118496404 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119204015 |
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