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020 _a1119207894
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082 0 0 _a658.8/27
_223
049 _aMAIN
100 1 _aTaylor, David,
_d1964-
245 1 0 _aGrow the core :
_bhow to focus on your core business for brand success /
_cDavid Taylor.
264 1 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley & Sons Ltd.,
_c[2013]
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aGale virtual reference library.
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record and CIP data provided by publisher.
505 0 _aPart I. Why grow the core? -- part II. Grow the core principles -- part III. Grow the core workouts -- part IV. The grow the core workplan.
520 _aGrow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aBrand name products
_xManagement.
650 0 _aProduct management.
650 0 _aStrategic planning.
650 0 _aBranding (Marketing)
650 6 _aProduits de marque
_xGestion.
650 6 _aProduits commerciaux
_xGestion.
650 6 _aPlanification strat�egique.
650 6 _aStrat�egie de marque.
650 7 _abranding.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xAdvertising & Promotion.
_2bisacsh
650 7 _aMarketing.
_2bisacsh
650 7 _aBrand name products
_xManagement
_2fast
650 7 _aBranding (Marketing)
_2fast
650 7 _aProduct management
_2fast
650 7 _aStrategic planning
_2fast
776 0 8 _iPrint version:
_aTaylor, David, 1964-
_tGrow the core.
_dChichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
_z9781118484715
_w(DLC) 2012042402
830 0 _aGale Virtual Reference Library.
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119207894
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