| 000 | 03664cam a2200913 a 4500 | ||
|---|---|---|---|
| 001 | ocn793379367 | ||
| 003 | OCoLC | ||
| 005 | 20240523125534.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 120508s2012 enk ob 001 0 eng | ||
| 010 | _a 2012019067 | ||
| 040 |
_aDLC _beng _epn _cDLC _dN$T _dWAU _dYDXCP _dTEFOD _dOCLCF _dTEFOD _dDG1 _dOCLCQ _dDEBBG _dOCLCQ _dDG1 _dLIP _dOCLCQ _dU3W _dOCLCQ _dOCLCO _dINARC _dOCLCO _dOCLCQ _dOCLCO |
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| 020 |
_a9781119207832 _q(electronic bk.) |
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| 020 |
_a1119207835 _q(electronic bk.) |
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| 020 | _z9781118374245 | ||
| 020 | _z111837424X | ||
| 020 | _z9781118374801 | ||
| 020 | _z1118374800 | ||
| 020 | _z9781118374818 | ||
| 020 | _z1118374819 | ||
| 020 | _z9781118390146 | ||
| 020 |
_z9781118374061 _q(cloth) |
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| 020 |
_z1118374061 _q(cloth) |
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_aAU@ _b000072989414 |
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| 035 | _a(OCoLC)793379367 | ||
| 037 |
_a0398F55A-A5FF-45A5-85B8-EFC26768D238 _bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5429 |
| 072 | 7 |
_aBUS _x057000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x043010 _2bisacsh |
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| 072 | 7 |
_aTRV _x032000 _2bisacsh |
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| 082 | 0 | 0 |
_a381./1 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aThain, Greg, _d1954- |
|
| 245 | 1 | 0 |
_aStore wars : _bthe FMCG battle for mindspace and shelfspace, online and in-store / _cGreg Thain and John Bradley. |
| 250 | _a2nd edition. | ||
| 260 |
_aChichester ; _aHoboken : _bJohn Wiley & Sons, _c2012. |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aShifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. | |
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 | _aRetail trade. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aConsumer goods. | |
| 650 | 6 | _aCommerce de d�etail. | |
| 650 | 6 | _aMarketing. | |
| 650 | 6 | _aBiens de consommation. | |
| 650 | 7 |
_amarketing. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustries _xRetailing. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh |
|
| 650 | 7 |
_aTRAVEL _xShopping. _2bisacsh |
|
| 650 | 7 |
_aConsumer goods _2fast |
|
| 650 | 7 |
_aMarketing _2fast |
|
| 650 | 7 |
_aRetail trade _2fast |
|
| 700 | 1 |
_aBradley, John, _d1957- |
|
| 776 | 0 | 8 |
_iPrint version: _aThain, Greg, 1954- _tStore wars. _dChichester ; Hoboken : John Wiley & Sons, 2012 _z9781118390146 _w(DLC) 2012018039 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119207832 |
| 938 |
_aInternet Archive _bINAR _nstorewarsfmcgbat0000thai |
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| 938 |
_aEBSCOhost _bEBSC _n470591 |
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| 938 |
_aYBP Library Services _bYANK _n9364868 |
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| 938 |
_aYBP Library Services _bYANK _n9450238 |
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| 938 |
_aYBP Library Services _bYANK _n12624766 |
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| 994 |
_a92 _bINLUM |
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| 999 |
_c11786 _d11786 |
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