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_aHF5415.33.C6 _bC48 2010eb |
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_a658.800951 _222 |
049 | _aMAIN | ||
100 | 1 |
_aChevalier, Michel, _d1943- _1https://id.oclc.org/worldcat/entity/E39PCjByv8K6b3M4Hk3R7WMQdP |
|
245 | 1 | 0 |
_aLuxury China : _bmarket opportunities and potential / _cMichel Chevalier and Pierre Lu ; foreword by Sidney Toledano. |
260 |
_aSingapore ; _aHoboken, N.J. : _bJohn Wiley & Sons (Asia), _c2010. |
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300 |
_a1 online resource (xvii, 251 pages) : _billustrations, maps |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_gpolychrome. _2rdacc _0http://rdaregistry.info/termList/RDAColourContent/1003 |
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_atext file _2rdaft _0http://rdaregistry.info/termList/fileType/1002 |
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504 | _aIncludes bibliographical references (pages 241-243) and index. | ||
505 | 0 | _aChallenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. | |
588 | 0 | _aPrint version record. | |
520 | _aA guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra. | ||
546 | _aEnglish. | ||
590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
650 | 0 |
_aConsumer behavior _zChina. |
|
650 | 0 |
_aConsumer behavior _zChina _vCase studies. |
|
650 | 0 | _aLuxury. | |
650 | 6 |
_aConsommateurs _xComportement _zChine. |
|
650 | 6 |
_aConsommateurs _xComportement _zChine _v�Etudes de cas. |
|
650 | 6 | _aLuxe. | |
650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
|
650 | 7 |
_aConsumer behavior _2fast |
|
650 | 7 |
_aLuxury _2fast |
|
651 | 7 |
_aChina _2fast _1https://id.oclc.org/worldcat/entity/E39PBJdCqh8h6hJY7PT6MQW4bd |
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655 | 7 |
_aCase studies _2fast |
|
655 | 7 |
_aCase studies. _2lcgft |
|
655 | 7 |
_a�Etudes de cas. _2rvmgf |
|
700 | 1 | _aLu, Pierre Xiao. | |
758 |
_ihas work: _aLuxury China (Text) _1https://id.oclc.org/worldcat/entity/E39PCFFjV8qvBT3mGqQP3PtKcX _4https://id.oclc.org/worldcat/ontology/hasWork |
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776 | 0 | 8 |
_iPrint version: _aChevalier, Michel, 1943- _tLuxury China. _dSingapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010 _z9780470823415 _w(DLC) 2010277379 _w(OCoLC)277196681 |
856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119199755 |
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