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| 008 | 110407s2011 enka ob 001 0 eng d | ||
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_aDDBE05C0-6F3C-432C-92E1-0040BA6A10E3 _bOverDrive, Inc. _nhttp://www.overdrive.com |
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_aHF5415 _b.M386 2011eb |
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_a658.8 _222 |
| 049 | _aMAIN | ||
| 245 | 0 | 4 |
_aThe marketing century : _bhow marketing drives business and shapes society : The Chartered Institute of Marketing / _cedited by Jeremy Kourdi. |
| 260 |
_aChichester : _bWiley, _c2011. |
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| 300 |
_a1 online resource (272 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 340 |
_gpolychrome. _2rdacc _0http://rdaregistry.info/termList/RDAColourContent/1003 |
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_atext file _2rdaft _0http://rdaregistry.info/termList/fileType/1002 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_gMachine generated contents note: _g1. _tStrategic Marketing / _rMartha Rogers -- _g2. _tMarket Segmentation / _rMalcolm McDonald -- _g3. _tInnovation / _rVeronica Wong -- _g4. _tDigital Marketing / _rPhilip Sheldrake -- _g5. _tSales and Business Development / _rBeth Rogers -- _g6. _tCustomer Relationship Management / _rMerlin Stone -- _g7. _tBranding / _rGraham Hales -- _g8. _tAdvertising / _rJonathan Gabay -- _g9. _tPublic Relations / _rPaul Mylrea -- _g10. _tInternal Marketing / _rKeith Glanfield -- _g11. _tMarketing and Sustainability / _rJohn Grant -- _g12. _tSocial Marketing / _rVeronica Sharp. |
| 520 | _aThis book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. | ||
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 610 | 2 | 0 |
_aChartered Institute of Marketing _xHistory. |
| 610 | 2 | 7 |
_aChartered Institute of Marketing _2fast |
| 650 | 0 |
_aMarketing _xHistory. |
|
| 650 | 6 |
_aMarketing _xHistoire. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aMarketing _2fast |
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| 650 | 7 |
_aMarketing _2gnd |
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_aMarknadsf�oring _xhistoria. _2sao |
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_aHistory _2fast |
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| 700 | 1 | _aKourdi, Jeremy. | |
| 758 |
_ihas work: _aThe marketing century (Text) _1https://id.oclc.org/worldcat/entity/E39PCFYrMD8FVYFyPVhcmHTXbb _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aCIM, The. _tMarketing Century : How Marketing Drives Business and Shapes Society. _dHoboken : John Wiley & Sons, Ltd., �2011 _z9780470660157 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119208501 |
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