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019 _a842854779
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020 _a9781118082904
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020 _a1118082907
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020 _a9781118082935
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020 _a1118082931
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020 _a1299314066
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020 _a9781299314061
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020 _a9781119202363
_q(electronic bk.)
020 _a1119202361
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020 _z9781118004760
020 _z1118004760
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035 _a(OCoLC)759966489
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037 _a462656
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037 _a1987CEE7-A3A6-4623-8449-32A2DC4BE83B
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082 0 4 _a384.5506/5
_222
084 _aBUS027000
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049 _aMAIN
100 1 _aRoedy, Bill.
245 1 0 _aWhat makes business rock :
_bbuilding the world's largest global networks /
_cBill Roedy with David Fisher.
260 _aHoboken, N.J. :
_bWiley,
_c�2011.
300 _a1 online resource (xvii, 281 pages, 8 unnumbered pages of plates) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
520 _a"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."--
_cProvided by publisher
588 0 _aPrint version record.
505 0 _aCover; Contents; Copyright; Dedication; Foreword; Preface; Chapter 1 : Born in the U.S.A.; Chapter 2 : Survivor; Chapter 3 : Money for Nothing; Chapter 4 : Mo' Money Mo' Problems; Chapter 5 : Get the Party Started; Chapter 6 : We Will Rock You/We Are the Champions; Chapter 7 : How to Save a Life; Chapter 8 : Where Do We Go from Here?; Chapter 9 : The Beginning Is the End Is the Beginning; Acknowledgments; Index; Photo Insert.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
600 1 0 _aRoedy, Bill.
610 2 0 _aMTV Networks.
600 1 7 _aRoedy, Bill
_2fast
610 2 7 _aMTV Networks
_2fast
650 0 _aMass media
_zUnited States
_vBiography.
650 0 _aRock videos
_zUnited States.
650 6 _aVid�eoclips rock
_z�Etats-Unis.
650 7 _aBIOGRAPHY & AUTOBIOGRAPHY
_xGeneral.
_2bisacsh
650 7 _aTECHNOLOGY & ENGINEERING
_xTelevision & Video.
_2bisacsh
650 7 _aMass media
_2fast
650 7 _aRock videos
_2fast
651 7 _aUnited States
_2fast
_1https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
655 2 _aAutobiography
655 2 _aBiography
655 7 _aautobiographies (literary works)
_2aat
655 7 _aAutobiographies
_2fast
655 7 _aBiographies
_2fast
655 7 _aAutobiographies.
_2lcgft
655 7 _aBiographies.
_2lcgft
655 7 _aAutobiographies.
_2rvmgf
655 7 _aBiographies.
_2rvmgf
700 1 _aFisher, David,
_d1946-
_1https://id.oclc.org/worldcat/entity/E39PBJpdMF9FXYF7fWcm899xDq
758 _ihas work:
_aWhat makes business rock (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFrd6XkFPrDXqBgm9xVmcX
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aRoedy, Bill.
_tWhat makes business rock.
_dHoboken, N.J. : Wiley, 2011
_z9781118004760
_w(DLC) 2011008894
_w(OCoLC)676726359
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119202363
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