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049 _aMAIN
100 1 _aYoung, Laurie,
_d1955-
_1https://id.oclc.org/worldcat/entity/E39PCjHc4f6kkh8Xp3w4RWkVqP
245 1 4 _aThe marketer's handbook :
_breassessing marketing techniques for modern business /
_cLaurie Young.
260 _aChichester, West Sussex, U.K :
_bWiley,
_c2011.
300 _a1 online resource (xix, 494 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
340 _gpolychrome.
_2rdacc
_0http://rdaregistry.info/termList/RDAColourContent/1003
347 _atext file
_2rdaft
_0http://rdaregistry.info/termList/fileType/1002
520 _a"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
_cProvided by publisher
504 _aIncludes bibliographical references (pages 469-477) and index.
588 0 _aPrint version record.
505 0 _aCover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aMarketing.
650 6 _aMarketing.
650 7 _amarketing.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xSales & Selling.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xDistribution.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aMarketing
_2fast
650 7 _aM�arqueting.
_2thub
650 7 _aDirecci�o d'empreses.
_2thub
655 7 _aLlibres electr�onics.
_2thub
776 0 8 _iPrint version:
_aYoung, Laurie, 1955-
_tMarketer's handbook.
_dChichester, West Sussex, U.K : Wiley, 2011
_z9780470746875
_w(DLC) 2011007563
_w(OCoLC)690090047
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119206606
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