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037 _a10.1002/9781118268391
_bWiley InterScience
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049 _aMAIN
100 1 _aBragg, Steven M.
245 1 4 _aThe new CEO corporate leadership manual :
_bstrategic and analytical tools for growth /
_cSteven M. Bragg.
260 _aHoboken, N.J. :
_bWiley,
_c2011.
300 _a1 online resource (xiii, 344 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWiley corporate F & A
505 0 _apt. 1. Strategy development -- pt. 2. The budget -- pt. 3. Risk management -- pt. 4. Financial analysis -- pt. 5. The public company.
520 _a"The New CEO Corporate Leadership Manual is to give a new CEO a hard, quantitative view of the systems and techniques needed to run a company. It provides a recently appointed CEO with the tools that will be needed to be successful in his or her position. The book also gives relatively new CEO considerable information about the financial systems needed for a modern corporation, with particular emphasis on funds management, going public, and dealing with investors. It book shows how to select acquisition targets, price them appropriately, and successfully integrate them, as well as how to turn around failing enterprises. The tentative table of contents is: Part One: Organizational Structure (Due diligence on the organization, The CEO's place in the corporation, Organizational structures, Corporate cultures); Part Two: Corporate Strategy (Competitive analysis and corporate positioning, Product strategy, Sales and marketing strategy, Information technology strategy, Human resources strategy, Financial strategy, Tax strategy); Part Three: Management Systems (Planning systems, Milestones and feedback loops, Performance measurements, Motivational systems, Customer management, Product management, Risk management); Part Four: Finance (Working capital management, Funds management, Going public and going private, Investor relations); Part Five: Special Topics (Mergers and acquisitions, Corporate turnarounds); Appendix: new CEO checklist"--
_cProvided by publisher.
588 0 _aPrint version record.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aLeadership.
650 0 _aChief executive officers.
650 0 _aManagement.
650 0 _aSuccess in business.
650 2 _aLeadership
650 6 _aLeadership.
650 6 _aChefs de direction.
650 6 _aGestion.
650 6 _aSucc�es dans les affaires.
650 7 _amanagement.
_2aat
650 7 _aBUSINESS & ECONOMICS
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650 7 _aChief executive officers
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650 7 _aLeadership
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650 7 _aManagement
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650 7 _aSuccess in business
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776 0 8 _iPrint version:
_aBragg, Steven M.
_tNew CEO corporate leadership manual.
_dHoboken, N.J. : Wiley, 2011
_w(DLC) 2011007208
830 0 _aWiley corporate F & A series.
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118268391
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