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049 _aMAIN
100 1 _aStubbs, Evan.
245 1 4 _aThe value of business analytics :
_bidentifying the path to profitability /
_cEvan Stubbs.
260 _aHoboken, N.J. :
_bJohn Wiley,
_c�2011.
300 _a1 online resource (xiv, 322 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
490 1 _aWiley & SAS business series
504 _aIncludes bibliographical references and index.
520 _a"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher.
505 0 _aThe Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index.
588 0 _aPrint version record.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aBusiness planning.
650 0 _aStrategic planning.
650 0 _aDecision making.
650 0 _aIndustrial management
_xStatistical methods.
650 2 _aDecision Making
650 6 _aPlanification strat�egique.
650 6 _aPrise de d�ecision.
650 6 _aGestion d'entreprise
_xM�ethodes statistiques.
650 7 _adecision making.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xGeneral.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xCorporate Governance.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xLeadership.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Development.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xWorkplace Culture.
_2bisacsh
650 7 _aBusiness planning
_2fast
650 7 _aDecision making
_2fast
650 7 _aIndustrial management
_xStatistical methods
_2fast
650 7 _aStrategic planning
_2fast
655 4 _aElectronic resource.
655 7 _adissertations.
_2aat
655 7 _aAcademic theses
_2fast
655 7 _aAcademic theses.
_2lcgft
655 7 _aTh�eses et �ecrits acad�emiques.
_2rvmgf
758 _ihas work:
_aThe value of business analytics (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFv9HYJpGyw8TRrdhbt8Q3
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aStubbs, Evan.
_tValue of business analytics.
_dHoboken, N.J. : John Wiley, �2011
_z9781118012390
_w(DLC) 2011012037
_w(OCoLC)676726362
830 0 _aWiley and SAS business series.
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118983881
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