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082 0 4 _a658.8
049 _aMAIN
100 1 _aKotler, Philip,
_eauthor.
245 0 0 _aMarketing 3.0 :
_bfrom products to customers to the human spirit /
_cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons
_c[2010]
264 4 _c�2010
300 _a1 online resource (256 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
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347 _adata file
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505 0 _aCover -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Preface -- About the Authors -- Part I Trends -- Chapter One Welcome to Marketing 3.0 -- Chapter Two Future Model for Marketing 3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four Marketing the Values to the Employees -- Chapter Five Marketing the Values to the Channel Partners -- Chapter Six Marketing the Vision to the Shareholders -- Part III Application -- Chapter Seven Delivering Socio-Cultural Transformation -- Chapter Eight Creating Emerging Market Entrepreneurs -- Chapter Nine Striving for Environmental Sustainability -- Chapter Ten Putting It All Together -- Index.
520 _aUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Explains the future of marketing, along with why most marketersare stuck in the pastExamines companies that are ahead of the curve, such as S.C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing.
504 _aIncludes bibliographical references and index.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aMarketing.
650 6 _aMarketing.
650 7 _amarketing.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xDistribution.
_2bisacsh
650 7 _aMarketing
_2fast
655 4 _aElectronic resource.
700 1 _aKartajaya, Hermawan,
_d1947-
_eauthor.
_1https://id.oclc.org/worldcat/entity/E39PBJfWWJMTbCX7KWW6TJyWXd
700 1 _aSetiawan, Iwan,
_eauthor.
758 _ihas work:
_aMarketing 3.0 (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFxrJGjb9cCcJGbqtG6RJC
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 _z9780470598825
776 0 _z9781118257883
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118257883
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