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049 _aMAIN
100 1 _aReis Pinheiro, Carlos Andre,
_d1940-
_1https://id.oclc.org/worldcat/entity/E39PCjKXkdVbcTffrrx3ffdDC3
245 1 0 _aSocial network analysis in telecommunications /
_cCarlos Andre Reis Pinheiro.
260 _aHoboken, N.J. :
_bWiley,
_c�2011.
300 _a1 online resource (xx, 284 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWiley and SAS business series
504 _aIncludes bibliographical references (pages 273-276) and index.
520 _a"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis."--
_cProvided by publisher.
588 0 _aPrint version record.
505 0 _aSocial Network Analysis in Telecommunications; Contents; Foreword; Preface; Acknowledgments; PART I: Foundation of Social Network Analysis; CHAPTER 1: An Introduction to Social Network Analysis; CHAPTER 2: Formal Methods for Network Analysis; CHAPTER 3: Theoretical Foundation; CHAPTER 4: Measures of Power and Influence; PART II: Social Network Analysis Case Study; CHAPTER 5: Telecommunications Environment; CHAPTER 6: Social Network Modeling; CHAPTER 7: Assessing the Social Network Model; CHAPTER 8: Evaluating the Business Results; CHAPTER 9: Final Remarks for the Case Study.
505 8 _aPART III: SAS Capabilities for Social Network AnalysisCHAPTER 10: Basic Statistics; CHAPTER 11: Overview of the Link Analysis Node; CHAPTER 12: Visualization Capabilities for Social Network Analysis; CHAPTER 13: A Note about OPTGRAPH; Bibliography; About the Author; Index.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aTelecommunication
_xCustomer services.
650 0 _aSocial networks.
650 0 _aCustomer relations
_xTechnological innovations.
650 2 _aSocial Support
650 6 _aT�el�ecommunications
_xService �a la client�ele.
650 6 _aR�eseaux sociaux.
650 7 _aBUSINESS & ECONOMICS
_xStrategic Planning.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xIndustries
_xMedia & Communications.
_2bisacsh
650 7 _aTECHNOLOGY & ENGINEERING
_xTelecommunications.
_2bisacsh
650 7 _aSocial networks
_2fast
650 7 _aTelecommunication
_xCustomer services
_2fast
758 _ihas work:
_aSocial network analysis in telecommunications (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGCDYCFMchDvfcM8WkHfRq
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aReis Pinheiro, Carlos Andre, 1940-
_tSocial network analysis in telecommunications.
_dHoboken, N.J. : Wiley, �2011
_z9780470647547
_w(DLC) 2010039895
_w(OCoLC)667871978
830 0 _aWiley and SAS business series.
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119200529
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