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082 0 4 _a647.94071
_222
049 _aMAIN
245 0 4 _aThe Cornell School of Hotel Administration on Hospitality :
_bcutting edge thinking and practice /
_cedited by Michael C. Sturman, Jack B. Corgel, Rohit Verma.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c�2011.
300 _a1 online resource (xii, 500 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tFour paths to success in the hospitality industry /
_rMichael C. Sturman, Jack B. Corgel, and Rohit Verma --
_tThe essence of hospitality and service /
_rGuiseppe Pezzotti --
_tPreparing for a successful career in the hospitality industry /
_rKate Walsh, Michael C. Sturman, and Bill Carroll --
_tThe listening fast track /
_rJudi Brownell --
_tDeveloping and managing a multinational career /
_rJan Katz --
_tBecoming a leader in the hospitality industry /
_rTimothy Hinkin --
_tUnderstanding and predicting customer choices /
_rRohit Verma --
_tGuiding the guest experience /
_rHaeEun Helen Chun --
_tHarnessing the power of your culture for outstanding service /
_rRobert Ford and Michael C. Sturman --
_tA scientific approach to managing hospitality operations /
_rGary M. Thompson --
_tMotivating your staff to provide outstanding service /
_rMichael C. Sturman and Robert Ford --
_tHow to build service quality into your operation /
_rAlex M. Susskind --
_tDemand management /
_rBill Carroll --
_tRevenue management for enhanced profitability: an introduction for hotel owners and asset managers /
_rChris Anderson and Sheryl Kimes --
_tCompeting successfully with other hotels: the role of strategy /
_rCathy A. Enz --
_tFocus on finance: aiming for restaurant success /
_rAlex M. Susskind and Rupert Spies --
_tHospitality property ownership: where you fit in /
_rJack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth --
_tHospitality properties: how much to pay if you're buying; how much to ask if you're selling /
_rJack B. Corgel --
_tGaining maximum benefit from franchise agreements, management contracts, and leases /
_rJan A. deRoos --
_tDeveloping and renovating hospitality properties /
_rJack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick --
_tPlanning and programming a hotel /
_rJan. A. deRoos --
_tMeasuring hotel risk and financing /
_rPeng Liu and Daniel Quan --
_tSegmenting and targeting your market: strategies and limitations /
_rMichael Lynn --
_tNew media: connecting with guests throughout the travel experience /
_rLisa Klein Pearo and Bill Carroll --
_tBuilding and managing your brand /
_rRobert J. Kwortnik --
_tHotel revenue management in an economic downturn /
_rSheryl Kimes and Chris Anderson --
_tAddressing employee lawsuits /
_rDavid Sherwyn and Paul E. Wagner --
_tCoordinating information and controlling costs /
_rGordon Potter --
_tMaking the most of your human capital /
_rJ. Bruce Tracey and Sean A. Way --
_tYou can't move all your hotels to Mexico: unions and the hospitality industry /
_rDavid Sherwyn and Paul E. Wagner --
_tThe integrity dividend in hospitality leadership /
_rTony Simons --
_tAfterword: where do you go from here? /
_rMichael C. Sturman, Jack B. Corgel, and Rohit Verma.
520 _aThis cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, an.
588 0 _aPrint version record.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
610 2 0 _aCornell University.
_bSchool of Hotel Administration.
610 2 7 _aCornell University.
_bSchool of Hotel Administration
_2fast
650 0 _aHospitality industry
_xStudy and teaching
_zNew York (State)
_zIthaca.
650 0 _aHotel management
_xStudy and teaching
_zNew York (State)
650 0 _aHospitality
_xStudy and teaching
_zNew York (State)
650 6 _aAccueil (Tourisme)
_x�Etude et enseignement
_zNew York (�Etat)
_zIthaca.
650 6 _aH�otels
_xGestion
_zNew York (�Etat)
_x�Etude et enseignement.
650 6 _aHospitalit�e
_x�Etude et enseignement
_zNew York (�Etat)
650 7 _aBUSINESS & ECONOMICS
_xSmall Business.
_2bisacsh
650 7 _aHospitality industry
_xStudy and teaching
_2fast
650 7 _aHospitality
_xStudy and teaching
_2fast
650 7 _aHotel management
_xStudy and teaching
_2fast
651 7 _aNew York (State)
_2fast
_1https://id.oclc.org/worldcat/entity/E39QbtfRjXPrf4BDHgVmQ8kx9c
651 7 _aNew York (State)
_zIthaca
_2fast
_1https://id.oclc.org/worldcat/entity/E39PBJgt9fJ6RhxTBXYrvCXDbd
700 1 _aSturman, Michael C.
_q(Michael Craig)
_1https://id.oclc.org/worldcat/entity/E39PCjw7q34qddGjf88wdqTGVy
700 1 _aCorgel, Jack B.,
_d1948-
_1https://id.oclc.org/worldcat/entity/E39PCjMg9qcmpGPHpFQ9Mytyv3
700 1 _aVerma, Rohit.
710 2 _aCornell University.
_bSchool of Hotel Administration.
_bCareer Services Office.
758 _ihas work:
_aThe Cornell School of Hotel Administration on Hospitality (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFH8xqpd6Gk6y3DkCFBqw3
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_tCornell School of Hotel Administration on Hospitality.
_dHoboken, N.J. : Wiley, �2011
_z9780470554999
_w(DLC) 2010043313
_w(OCoLC)671541089
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119200901
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