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_a346.7304/8 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aPoltorak, Alexander _q(Alexander I.), _eauthor. _1https://id.oclc.org/worldcat/entity/E39PBJwD6YqDY7pryJhfPFMQMP |
|
| 245 | 1 | 0 |
_aEssentials of intellectual property : _blaw, economics, and strategy / _cAlexander I. Poltorak, Paul J. Lerner. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c�2011. |
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| 300 | _a1 online resource (292 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aEssentials series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities."-- _cProvided by publisher. |
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| 588 | 0 | _aPrint version record. | |
| 505 | 0 | _aThe big three : patents, trademarks, and copyrights -- The supporting players : other types of IP : trade secrets and know-how, mask works, and noncompetition and nondisclosure agreements -- Protecting the fruits of your research and development -- Know what you have (IP audit) and what the other guy has (competitive intelligence) -- What is it worth? Putting a value on intellectual property -- Make more money by sharing (licensing) -- Corporate officers and directors beware : you can be liable for mismanaging intellectual property -- Enforcing your rights -- The fundamental things apply, as time goes by : intellectual property in cyberspace -- The patent portfolio and its effect on stock price -- How the courts have changed the patent law -- Patent reform. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 |
_aIntellectual property _zUnited States. |
|
| 650 | 6 |
_aPropri�et�e intellectuelle _z�Etats-Unis. |
|
| 650 | 7 |
_aLAW _xIntellectual Property _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aLAW _xAdministrative Law & Regulatory Practice. _2bisacsh |
|
| 650 | 7 |
_aIntellectual property _2fast |
|
| 651 | 7 |
_aUnited States _2fast _1https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
|
| 700 | 1 |
_aLerner, Paul _q(Paul J.), _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjy4pxWRrDH4rdCw4jJkpd |
|
| 758 |
_ihas work: _aEssentials of intellectual property (Text) _1https://id.oclc.org/worldcat/entity/E39PCFGFgFvTWDdWhRdTMpP4v3 _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aPoltorak, Alexander (Alexander I.). _tEssentials of intellectual property. _b2nd ed. _dHoboken, N.J. : Wiley, �2011 _z9780470888506 _w(DLC) 2010039904 _w(OCoLC)664842361 |
| 830 | 0 | _aEssentials series. | |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118983805 |
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