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019 _a698591496
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020 _a9781119200796
_q(electronic bk.)
020 _a1119200792
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020 _a9781118005217
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020 _a9781118005231
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020 _a1118005236
_q(electronic bk.)
020 _z9780470886021
020 _z0470886021
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082 0 4 _a006.7068/4
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084 _aC912.3
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049 _aMAIN
100 1 _aThomas, David B.,
_d1952-
_1https://id.oclc.org/worldcat/entity/E39PCjCtQyRPwcVXVF7KyBy7h3
245 1 4 _aThe executive's guide to enterprise social media strategy :
_bhow social networks are radically transforming your business /
_cDavid B. Thomas, Mike Barlow.
260 _aHoboken, N.J. :
_bWiley,
_c�2011.
300 _a1 online resource (204 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."--
_cProvided by publisher
588 0 _aPrint version record.
505 0 _aThe Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success.
504 _aIncludes bibliographical references and index.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aBusiness enterprises
_xComputer networks.
650 0 _aStrategic planning
_xComputer networks.
650 0 _aSocial media
_xEconomic aspects.
650 0 _aOnline social networks
_xEconomic aspects.
650 6 _aEntreprises
_xR�eseaux d'ordinateurs.
650 6 _aPlanification strat�egique
_xR�eseaux d'ordinateurs.
650 6 _aM�edias sociaux
_xAspect �economique.
650 6 _aR�eseaux sociaux (Internet)
_xAspect �economique.
650 7 _aCOMPUTERS
_xInternet
_xWeb Page Design.
_2bisacsh
650 7 _aCOMPUTERS
_xInteractive & Multimedia.
_2bisacsh
650 7 _aBusiness enterprises
_xComputer networks.
_2cct
650 7 _aOnline social networks
_xEconomic aspects.
_2cct
650 7 _aSocial media
_xEconomic aspects.
_2cct
650 7 _aStrategic planning
_xComputer networks.
_2cct
650 7 _aBusiness enterprises
_xComputer networks
_2fast
650 7 _aSocial media
_xEconomic aspects
_2fast
650 7 _aUnternehmen
_2gnd
650 7 _aOnline-Marketing
_2gnd
650 7 _aSoziale Software
_2gnd
650 7 _aGestion d'entreprise
_xSyst�emes d'information.
_2ram
650 7 _aEntreprises
_xR�eseaux d'ordinateurs.
_2ram
655 4 _aNonfiction.
700 1 _aBarlow, Mike.
758 _ihas work:
_aThe executive's guide to enterprise social media strategy (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGHfKQKWPVvHqVctrcVvxP
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aThomas, David B., 1952-
_tExecutive's guide to enterprise social media strategy.
_dHoboken, N.J. : Wiley, �2011
_z9780470886021
_w(DLC) 2010037966
_w(OCoLC)662400213
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119200796
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