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_a658.8/12 _222 |
049 | _aMAIN | ||
100 | 1 | _aCollier, Marsha. | |
245 | 1 | 4 |
_aThe ultimate online customer service guide : _bhow to connect with your customers to sell more! / _cMarsha Collier. |
260 |
_aHoboken, N.J. : _bWiley, _c�2011. |
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300 |
_a1 online resource (iv, 252 pages) : _billustrations |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_a"Make your online customers happy-and create new ones-with this winning guide. Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "Happy Birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line. Attract new customers through your online presence. Achieve higher GMS (Gross Merchandise Sales) with quality customer service. Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide"-- _cProvided by publisher |
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588 | 0 | _aPrint version record. | |
505 | 0 | _aThe Ultimate Online Customer Service Guide: How to connect with your customers to sell more!; Contents; Introduction; 1: The Art of Customer Service; 2: Quality Real-World, Small-Business Customer Service; 3: Using Your Web Site to Connect with Your Customer; 4: Developing a Blog to Engage Customers; 5: Connecting with Your Customers Where They Play; 6: Microblogging for Service, Fun, and Profit; 7: Checking Out Where Customers Review Your Business; 8: Knowing Your Customers' Expectations: How to Connect; 9: Platforms to Enhance the Experience; 10: Engaging Your Employees as Brand Ambassadors. | |
590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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650 | 0 | _aCustomer services. | |
650 | 0 | _aInternet marketing. | |
650 | 0 | _aSocial media. | |
650 | 2 | _aSocial Media | |
650 | 6 | _aService �a la client�ele. | |
650 | 6 | _aMarketing sur Internet. | |
650 | 6 | _aM�edias sociaux. | |
650 | 7 |
_asocial media. _2aat |
|
650 | 7 |
_aBUSINESS & ECONOMICS _xCustomer Service. _2bisacsh |
|
650 | 7 |
_aCustomer services _2fast |
|
650 | 7 |
_aInternet marketing _2fast |
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650 | 7 |
_aSocial media _2fast |
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776 | 0 | 8 |
_iPrint version: _aCollier, Marsha. _tUltimate online customer service guide. _dHoboken, N.J. : Wiley, �2011 _z9780470637708 _w(DLC) 2010036020 _w(OCoLC)656770570 |
856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119200406 |
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