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_aBUS _x036000 _2bisacsh |
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_a658.15/224 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aDeWitt, Brydon M. | |
| 245 | 1 | 4 |
_aThe nonprofit development companion : _ba workbook for fundraising success / _cBrydon M. DeWitt. |
| 260 |
_aHoboken, N.J. : _bWiley, _c�2011. |
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| 300 | _a1 online resource (xvii, 202 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aThe AFP/Wiley fund development series | |
| 500 | _aIncludes index. | ||
| 520 |
_a"A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffingIncludes templates and samples to provide specific examples to use right awayOffers a new approach to nonprofit fundraising and marketingBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program"-- _cProvided by publisher |
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| 505 | 0 | _apt. 1. How does development mean?: Development is marketing -- Development is holistic -- Development includes fundraising -- The development team -- The components of successful development programs -- pt. 2. A clear and compelling mission: Creating/re-creating your mission statement -- Using the mission statement -- The good, the bad, and the ugly -- pt. 3. Building ownership through planning: Elements of successful planning -- Establishing the strategic planning committee -- Conducting the strategic planning committee meetings -- Managing the plan and achieving your objectives -- Planning for a capital campaign -- pt. 4. Creating the case for support: The internal case statement, basic development tool -- What the interna. case statement includes -- The process of creating the internal case statement -- Tips for the writer -- Preparing presentational case statement materials -- pt. 5. Telling your organization's story: The definition and purpose of marketing -- What's in a name? -- Get to know your target audiences -- Getting the word out -- Using your available human resources -- Writing the marketing and communications action -- Internal marketing and communications -- Being prepared for crisis management -- pt. 6. The fundraising program: Planning to succeed -- The annual fund: acquiring, keeping, and growing donors -- Raising major gifts -- Planned giving, another way to raise major gifts -- Capital campaigns -- The role of special events in development -- Keeping the friends you have made -- pt. 7. Research and recordkeeping: "Make the juice worth the squeeze" -- Where am I, and what do I do? -- The continuing process of evaluating and planning -- General principles of prospect identification, research, and rating -- pt. 8. The organization and use of volunteers: Why do we volunteer? -- What volunteers bring to your organization -- Methods for developing volunteer involvement and leadership -- Selecting the right person for the job -- Extending the invitation -- Recognizing and thanking volunteers -- Dealing with recalcitrance -- pt. 9. Building and keeping an effective governing board: The principal functions of the board -- Beginning to build a strong board -- Creating and guiding the process: the "Committee on board wellness" -- The CEO and the board: who's in charge here? -- Keeping it in the family, thoughts on board relations -- The special character of foundation boards -- pt. 10. Your organization's real chief development officer: "Trickle down development" -- The CEO and the components of development -- The CEO and the major gifts program -- Providing leadership in stewardship -- pt. 11. The development professional: If development professionals are so important, why aren't they appreciated? -- The development chief and the CEO -- How to find your ideal development professional -- AFP Code of Ethics -- A donor bill of rights. | |
| 588 | 0 | _aPrint version record. | |
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 | _aNonprofit organizations. | |
| 650 | 0 | _aFund raising. | |
| 650 | 6 | _aAssociations sans but lucratif. | |
| 650 | 6 | _aCollecte de fonds. | |
| 650 | 7 |
_anonprofit organizations. _2aat |
|
| 650 | 7 |
_afund raising. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xInvestments & Securities _xGeneral. _2bisacsh |
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| 650 | 7 |
_aFund raising _2fast |
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| 650 | 7 |
_aNonprofit organizations _2fast |
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| 650 | 2 | _aOrganizations, Nonprofit | |
| 650 | 2 | _aFund Raising | |
| 655 | 7 |
_adissertations. _2aat |
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| 655 | 7 |
_aAcademic theses _2fast |
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| 655 | 7 |
_aAcademic theses. _2lcgft |
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| 655 | 7 |
_aTh�eses et �ecrits acad�emiques. _2rvmgf |
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| 758 |
_ihas work: _aThe nonprofit development companion (Text) _1https://id.oclc.org/worldcat/entity/E39PCH9wgwpjq6VwgvhF8CJ4FX _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iPrint version: _aDeWitt, Brydon M. _tNonprofit development companion. _dHoboken, N.J. : Wiley, �2011 _z9780470586983 _w(DLC) 2010016374 _w(OCoLC)611551606 |
| 830 | 0 | _aAFP/Wiley fund development series. | |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118386255 |
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