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| 008 | 101213s2011 njua ob 001 0 eng d | ||
| 010 | _z 2010024727 | ||
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_a658.8/02 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aMcLeish, Barry, _d1956- _1https://id.oclc.org/worldcat/entity/E39PCjvktPfTqQXTdktMbfK36X |
|
| 245 | 1 | 0 |
_aSuccessful marketing strategies for nonprofit organizations : _bwinning in the age of the elusive donor / _cBarry McLeish. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c�2011. |
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| 300 |
_a1 online resource (xxxii, 256 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 520 |
_a"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- _cProvided by publisher. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aSuccessful Marketing Strategies for Nonprofit Organizations, Second Edition: Winning in the Age of the Elusive Donor; Contents; Preface; Acknowledgments; Part I: INTRODUCTION; Chapter 1: A New Way of Doing Business for the Nonprofit Organization; Chapter 2: The Development of a Marketing Strategy; Chapter 3: The Phased Strategic Marketing Plan; Part II: THE EXTERNAL ANALYSIS; Chapter 4: External Analysis: Client, Donor, Volunteer, and Competitor Research; Chapter 5: Researching Your Nonprofit Organization's Environment; Chapter 6: Competition and Internal Marketing Analysis. | |
| 588 | 0 | _aPrint version record. | |
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
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| 650 | 0 |
_aNonprofit organizations _xMarketing. |
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| 650 | 6 |
_aAssociations sans but lucratif _xMarketing. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xGreen Business. _2bisacsh |
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| 650 | 7 |
_aNonprofit organizations _xMarketing _2fast |
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| 758 |
_ihas work: _aSuccessful marketing strategies for nonprofit organizations (Text) _1https://id.oclc.org/worldcat/entity/E39PCGqYcJyyy9VKkHCQ4dK3Km _4https://id.oclc.org/worldcat/ontology/hasWork |
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_iPrint version: _aMcLeish, Barry, 1956- _tSuccessful marketing strategies for nonprofit organizations. _b2nd ed. _dHoboken, N.J. : Wiley, �2011 _z9780470529812 _w(DLC) 2010024727 _w(OCoLC)642352185 |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118386736 |
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