| 000 | 07111cam a2201249 a 4500 | ||
|---|---|---|---|
| 001 | ocn678547156 | ||
| 003 | OCoLC | ||
| 005 | 20240523125533.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 101105s2010 njua ob 001 0 eng d | ||
| 010 | _z 2010029406 | ||
| 040 |
_aN$T _beng _epn _cN$T _dYDXCP _dCDX _dE7B _dEBLCP _dOCLCQ _dSNK _dMHW _dOCLCQ _dB24X7 _dREDDC _dOCLCQ _dHNW _dTEFOD _dOCLCQ _dOCLCF _dDEBSZ _dOCLCQ _dOCLCO _dA8C _dDKDLA _dIDEBK _dU9X _dDEBBG _dTEFOD _dDG1 _dS9I _dCAUOI _dOCLCQ _dOCLCO _dCOO _dOCLCO _dOCLCQ _dOCLCO _dOCLCQ _dYDX _dOCLCO _dDG1 _dMOR _dZ5A _dLIP _dZCU _dOCLCQ _dMERUC _dOCLCQ _dGBVCP _dOCLCQ _dU3W _dOCLCQ _dSTF _dLND _dWRM _dCOCUF _dNRAMU _dICG _dINT _dVT2 _dOCLCQ _dWYU _dTKN _dOCLCQ _dDKC _dOCLCQ _dVLY _dOCLCO _dINARC _dUKAHL _dVHC _dOCLCQ _dOCLCO _dOCLCQ _dOCLCL _dBCC _dOCLCQ |
||
| 015 |
_aGBB072743 _2bnb |
||
| 016 | 7 |
_a015578008 _2Uk |
|
| 019 |
_a712994287 _a729028864 _a816597763 _a826450665 _a839015113 _a957524018 _a957615891 _a958349652 _a961682471 _a962667968 _a992909447 _a1038386399 _a1055329844 _a1066447845 _a1081276085 _a1162189883 _a1193360872 _a1228572516 _a1244447141 _a1249251228 _a1290030451 _a1303521917 |
||
| 020 |
_a9781119200567 _q(electronic bk.) |
||
| 020 |
_a1119200563 _q(electronic bk.) |
||
| 020 |
_a9780470931738 _q(electronic bk.) |
||
| 020 |
_a0470931736 _q(electronic bk.) |
||
| 020 | _a1282817205 | ||
| 020 | _a9781282817203 | ||
| 020 |
_a0470768673 _q(hardback) |
||
| 020 |
_a9780470768679 _q(hardback) |
||
| 020 |
_z9780470768679 _q(hardback) |
||
| 020 | _a0470931760 | ||
| 020 | _a9780470931769 | ||
| 020 | _a9786612817205 | ||
| 020 | _a6612817208 | ||
| 029 | 1 |
_aAU@ _b000046688044 |
|
| 029 | 1 |
_aAU@ _b000053265765 |
|
| 029 | 1 |
_aCHNEW _b000936853 |
|
| 029 | 1 |
_aCHVBK _b480171602 |
|
| 029 | 1 |
_aDEBBG _bBV041905641 |
|
| 029 | 1 |
_aDEBBG _bBV043392440 |
|
| 029 | 1 |
_aDEBBG _bBV044149944 |
|
| 029 | 1 |
_aDEBSZ _b396930409 |
|
| 029 | 1 |
_aDEBSZ _b484995324 |
|
| 029 | 1 |
_aGBVCP _b681280123 |
|
| 029 | 1 |
_aHEBIS _b299815323 |
|
| 029 | 1 |
_aNZ1 _b14255617 |
|
| 029 | 1 |
_aAU@ _b000060917781 |
|
| 035 |
_a(OCoLC)678547156 _z(OCoLC)712994287 _z(OCoLC)729028864 _z(OCoLC)816597763 _z(OCoLC)826450665 _z(OCoLC)839015113 _z(OCoLC)957524018 _z(OCoLC)957615891 _z(OCoLC)958349652 _z(OCoLC)961682471 _z(OCoLC)962667968 _z(OCoLC)992909447 _z(OCoLC)1038386399 _z(OCoLC)1055329844 _z(OCoLC)1066447845 _z(OCoLC)1081276085 _z(OCoLC)1162189883 _z(OCoLC)1193360872 _z(OCoLC)1228572516 _z(OCoLC)1244447141 _z(OCoLC)1249251228 _z(OCoLC)1290030451 _z(OCoLC)1303521917 |
||
| 037 |
_a71108056-5B91-4A9A-8158-B16FFC6448E2 _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 050 | 4 |
_aHF5415.1265 _b.B744 2010eb |
|
| 072 | 7 |
_aBUS _x043050 _2bisacsh |
|
| 072 | 7 |
_aBUS _x043040 _2bisacsh |
|
| 072 | 7 |
_aBUS _x040000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x043010 _2bisacsh |
|
| 072 | 7 |
_aBUS _x090010 _2bisacsh |
|
| 072 | 7 |
_aKJ _2bicssc |
|
| 082 | 0 | 4 |
_a658.8/72 _222 |
| 049 | _aMAIN | ||
| 100 | 1 | _aBrennan, Bernie. | |
| 245 | 1 | 0 |
_aBranded! : _bhow retailers engage consumers with social media and mobility / _cBernie Brennan, Lori Schafer. |
| 260 |
_aHoboken, N.J. : _bWiley, _c�2010. |
||
| 300 |
_a1 online resource (xx, 264 pages) : _billustrations |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 | _aWiley and SAS business series | |
| 520 | _a"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--Provided by publisher. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction : bringing your store to your customers -- Social media -- Mobility -- Starbucks : it's the experience! -- Zappos : "Your culture is your brand" -- Wet Seal : iRunway steals the teen fashion scene -- Macy's : shooting for the stars! -- 1-800-Flowers.com : "Build a relationship first--do business second" -- JCPenney : digital transformation -- Pizza Hut : creating the perfect pizza--digitally -- Best Buy : the connected world -- Analyzing value : social media -- Conclusion : take the lead. | |
| 588 | 0 | _aPrint version record. | |
| 546 | _aEnglish. | ||
| 590 |
_aJohn Wiley and Sons _bWiley Online Library: Complete oBooks |
||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aOnline social networks. | |
| 650 | 0 | _aTelemarketing. | |
| 650 | 6 | _aMarketing sur Internet. | |
| 650 | 6 |
_aM�edias sociaux _xAspect �economique. |
|
| 650 | 6 | _aStrat�egie de marque. | |
| 650 | 6 | _aR�eseaux sociaux (Internet) | |
| 650 | 6 | _aT�el�emarketing. | |
| 650 | 7 |
_abranding. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xTelemarketing. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xMultilevel. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMail Order. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh |
|
| 650 | 7 |
_aBranding (Marketing) _2fast |
|
| 650 | 7 |
_aInternet marketing _2fast |
|
| 650 | 7 |
_aOnline social networks _2fast |
|
| 650 | 7 |
_aSocial media _xEconomic aspects _2fast |
|
| 650 | 7 |
_aTelemarketing _2fast |
|
| 700 | 1 | _aSchafer, Lori. | |
| 758 |
_ihas work: _aBranded! (Text) _1https://id.oclc.org/worldcat/entity/E39PCFr6dXPPhYWYbYmFm8vWDq _4https://id.oclc.org/worldcat/ontology/hasWork |
||
| 776 | 0 | 8 |
_iPrint version: _aBrennan, Bernie. _tBranded! _dHoboken, N.J. : Wiley, �2010 _z9780470768679 _w(DLC) 2010029406 _w(OCoLC)642285411 |
| 830 | 0 | _aWiley and SAS business series. | |
| 856 | 4 | 0 | _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119200567 |
| 938 |
_aAskews and Holts Library Services _bASKH _nAH13355788 |
||
| 938 |
_aAskews and Holts Library Services _bASKH _nAH13355785 |
||
| 938 |
_aBooks 24x7 _bB247 _nbkb00040591 |
||
| 938 |
_aCoutts Information Services _bCOUT _n15746213 |
||
| 938 |
_aEBL - Ebook Library _bEBLB _nEBL624459 |
||
| 938 |
_aebrary _bEBRY _nebr10419240 |
||
| 938 |
_aEBSCOhost _bEBSC _n339352 |
||
| 938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _n281720 |
||
| 938 |
_aYBP Library Services _bYANK _n3492478 |
||
| 938 |
_aYBP Library Services _bYANK _n12624640 |
||
| 938 |
_aYBP Library Services _bYANK _n12667947 |
||
| 938 |
_aInternet Archive _bINAR _nbrandedhowretail0000bren |
||
| 994 |
_a92 _bINLUM |
||
| 999 |
_c11580 _d11580 |
||