000 06015cam a2201009 a 4500
001 ocn669491770
003 OCoLC
005 20240523125533.0
006 m o d
007 cr cnu---unuuu
008 101011s2010 enk ob 001 0 eng d
040 _aN$T
_beng
_epn
_cN$T
_dYDXCP
_dE7B
_dEBLCP
_dOCLCQ
_dCDX
_dWAU
_dOCLCQ
_dB24X7
_dTEFOD
_dREDDC
_dOCLCQ
_dOCLCF
_dDEBSZ
_dOCLCQ
_dUKBOL
_dNLE
_dTEFOD
_dOCLCQ
_dDG1
_dCOO
_dOCLCQ
_dDEBBG
_dLOA
_dCOCUF
_dDG1
_dCPO
_dMOR
_dZ5A
_dLIP
_dZCU
_dMERUC
_dOCLCQ
_dU3W
_dOCLCQ
_dSTF
_dWRM
_dNRAMU
_dICG
_dINT
_dOCLCQ
_dWYU
_dTKN
_dOCLCQ
_dG3B
_dOCLCQ
_dDKC
_dOCLCQ
_dS9I
_dLND
_dUHL
_dOCLCQ
_dEQF
_dUKMGB
_dUKAHL
_dOCLCO
_dOCLCQ
_dOCLCO
_dOCLCQ
_dOCLCL
_dEZC
015 _aGBC077694
_2bnb
016 7 _a019817523
_2Uk
019 _a669749928
_a809734125
_a957142642
_a993901278
_a1034927499
_a1113602381
020 _a9780470972335
_q(electronic bk.)
020 _a0470972335
_q(electronic bk.)
020 _a9780470971376
_q(electronic bk.)
020 _a0470971371
_q(electronic bk.)
020 _a9781119206118
_q(electronic bk.)
020 _a1119206111
_q(electronic bk.)
020 _z9780470710401
_q(hardback)
020 _z0470710403
_q(hardback)
024 8 _a9786612783548
029 1 _aAU@
_b000046921985
029 1 _aAU@
_b000059222225
029 1 _aAU@
_b000060067533
029 1 _aCHNEW
_b000722851
029 1 _aCHNEW
_b000936701
029 1 _aCHVBK
_b480170088
029 1 _aDEBBG
_bBV043392323
029 1 _aDEBBG
_bBV044187759
029 1 _aDEBSZ
_b396431992
029 1 _aDEBSZ
_b484994085
029 1 _aDKDLA
_b820120-katalog:000555561
029 1 _aGBVCP
_b856569097
029 1 _aNZ1
_b13844532
029 1 _aSEHIS
_b115749
029 1 _aUKMGB
_b019817523
035 _a(OCoLC)669491770
_z(OCoLC)669749928
_z(OCoLC)809734125
_z(OCoLC)957142642
_z(OCoLC)993901278
_z(OCoLC)1034927499
_z(OCoLC)1113602381
037 _a278354
_bMIL
037 _a3F493C5C-5F15-4E84-8843-099FFB117ED3
_bOverDrive, Inc.
_nhttp://www.overdrive.com
050 4 _aHF5415.2
_b.P66 2010eb
070 _aHF5415.2.P66 2010
072 7 _aBUS
_x043060
_2bisacsh
082 0 4 _a658.8/3
_222
049 _aMAIN
100 1 _aPoynter, Ray.
245 1 4 _aThe handbook of online and social media research :
_btools and techniques for market researchers /
_cRay Poynter.
260 _aChichester, West Sussex, U.K. :
_bWiley,
_c2010.
300 _a1 online resource (xix, 441 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"--Provided by publisher.
520 _a"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--Provided by publisher.
505 0 _aPART I Online Quantitative Survey Research -- 1. Overview of Online Quantitative Research -- 2. Web Survey Systems -- 3. Designing Online Surveys -- 4. Working with Panels and Databases -- 5. Running an Online Survey and Summary -- PART II Qualitative Research -- 6. Overview of Online Qualitative Research -- 7. Online Focus Groups -- 8. Bulletin Board Groups and Parallel IDIs -- 9. Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III Social Media -- 10. Participatory Blogs as Research Tools -- 11. Online Research Communities/MROCs -- 12. Blog and Buzz Mining -- 13. Other Social Media Topics and Summary -- PART IV Research Topics -- 14. Specialist Research Areas -- 15. Website Research -- 16. Research Techniques and Approaches -- 17. The Business of Market Research -- PART V Breaking News! -- 18. NewMR -- 19. Trends and Innovations -- 20. An Overview of Online and Social Media Research.
588 0 _aPrint version record.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aMarketing research.
650 0 _aSocial media.
650 0 _aInternet searching.
650 2 _aSocial Media
650 6 _aMarketing
_xRecherche.
650 6 _aM�edias sociaux.
650 6 _aRecherche sur Internet.
650 7 _asocial media.
_2aat
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xResearch.
_2bisacsh
650 7 _aInternet searching
_2fast
650 7 _aMarketing research
_2fast
650 7 _aSocial media
_2fast
758 _ihas work:
_aThe handbook of online and social media research (Text)
_1https://id.oclc.org/worldcat/entity/E39PCH46xbPfbtPmPTRGb9J7HC
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aPoynter, Ray.
_tHandbook of online and social media research.
_dChichester, West Sussex, U.K. : Wiley, 2010
_z9780470710401
_w(DLC) 2010026276
_w(OCoLC)643082473
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119206118
938 _aAskews and Holts Library Services
_bASKH
_nAH13356570
938 _aAskews and Holts Library Services
_bASKH
_nAH13356607
938 _aBooks 24x7
_bB247
_nbkb00040981
938 _aCoutts Information Services
_bCOUT
_n15487019
938 _aEBL - Ebook Library
_bEBLB
_nEBL589253
938 _aebrary
_bEBRY
_nebr10419045
938 _aEBSCOhost
_bEBSC
_n339147
938 _aYBP Library Services
_bYANK
_n3492546
938 _aYBP Library Services
_bYANK
_n12624751
938 _aYBP Library Services
_bYANK
_n12668157
994 _a92
_bINLUM
999 _c11571
_d11571