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024 7 _a10.1002/9780470925362
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037 _a10.1002/9780470925362
_bWiley InterScience
_nhttp://www3.interscience.wiley.com
037 _a5E408047-6ED3-4F77-8999-E139704D80EF
_bOverDrive, Inc.
_nhttp://www.overdrive.com
050 4 _aT173.8
_b.T68 2008
072 7 _aBUS
_x062000
_2bisacsh
082 0 4 _a658.5/77
_222
049 _aMAIN
100 1 _aTouhill, C. J.,
_d1938-
245 1 0 _aCommercialization of innovative technologies :
_bbringing good ideas to the marketplace /
_cC. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons :
_bAlChE,
_c�2008.
300 _a1 online resource (xviii, 251 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
505 0 _aFront Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index.
504 _aIncludes bibliographical references (pages 239-240) and index.
505 0 _aEstablishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
588 0 _aPrint version record.
520 _aThis book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.
546 _aEnglish.
590 _aJohn Wiley and Sons
_bWiley Online Library: Complete oBooks
650 0 _aTechnological innovations.
650 6 _aInnovations.
650 7 _aBUSINESS & ECONOMICS
_xStructural Adjustment.
_2bisacsh
650 7 _aTechnological innovations
_2fast
650 7 _aKommerzialisierung
_2gnd
650 7 _aProjekt
_2gnd
650 7 _aRealisierung
_2gnd
650 7 _aTechnische Innovation
_2gnd
650 7 _aVermarktung
_2gnd
700 1 _aTouhill, Gregory J.
700 1 _aO'Riordan, Thomas A.
710 2 _aAmerican Institute of Chemical Engineers.
758 _ihas work:
_aCommercialization of innovative technologies (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGpYFbVk6Qd7YkvkJHFGDy
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_aTouhill, C.J., 1938-
_tCommercialization of innovative technologies.
_dHoboken, N.J. : John Wiley & Sons : AlChE, �2008
_z9780470230077
_w(DLC) 2007030013
_w(OCoLC)157023080
856 4 0 _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9780470925362
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